Apple Watch's deliveries decrease strongly and decreased by almost 20% in 2024

Apple's smartwatch line does not look good. The Market Research Company Contrapoint has published its most recent report on the Apple Watch performance and showed that Apple Watch shipping, after falling by 10% in 2023, decreased by almost 20% in 2024 compared to the previous year.

The decline in the programs is attributed to a variety of factors that are unique for Apple, since its competitors such as Huawei and Xiaomi recorded growth in the same period, said Controppoint. The problems include a lack of upgrades in the latest Apple Watch models and a lack of interest in the new Apple Watch 10 (overall lack of interest in the new Apple Watch 10 ($ 399 at Apple) from the North American market, which seems to become more price -conscious.

Current research does not include the effects of 2025, which have so far been a confusing journey for Apple and at higher prices from Apple Watch, availability problems for Americans or manufacturing problems for Apple products as the current tariffs have situation. Follow the latest effects here with the CNET tariff tracker.

When we turned to the counter -point analysts to get more information about what Apple Watch sales can look like this year, Research Director Jeff Fieldhack returned to CNET with an important frame for these trends. “Most Apple watches that enter the USA come from Vietnam -so we watch the Vietnam tariff situation,” he said. “If there are no exceptions or trade transactions, we expect the US consumers to pay the increased costs of tariffs. We do not believe that Apple or other companies in the value chain will incorporate the costs of tariffs.”

However, two interesting smartwatch areas form the trend and see remarkable growth: India, one of the few regions in which Apple Watch programs were recorded; And Kid's Smartwatches who was the only sector that recorded global growth in the 2024 smartwatch industry.

In order to return to the growth of the year of the year, Contrapoint suggests that Apple focuses on publishing new models for its Watch SE and observing ultra lines and focusing on essential design upgrades for its new watches.

Contrapoint and Apple did not immediately respond to inquiries about comments.