Noah Lyles' 5 million dollar -Netto -Fleet is increased as a athletics brand for the billion dollars in new cooperation

Athletics could bring the speed, drama and the gold medals, but it doesn't bring the money. Have you ever wondered how Noah Lyles is sitting in a sport on a 5 million dollar -Netto -assets in which even Olympions sometimes have to record page appearances? If you are not one of the few selected ones with a sponsor, survival in this sport is a hectic pace. Prize money is HIT or Miss, appearance is only valid for the top dogs and TV deals? Forget it. Would you like to know how big it is? Simply ask an unposed athlete who is abolished in part-time jobs and ramen noodles. But Lyles? He not only survives – he flourishes. And his recent inflammation is proof that he plays chess while others still stretch.

Do you remember when Noah Lyles made waves in early 2024? His adidas deal was everywhere. Why? Well, it was not a deal – it was a big strain. In February 2024, Adidas, the global giant, worth 16 billion US dollars with an extension of the contract that bears him with its equipment up to the 2028 Olympic Games in Los Angeles. The exact numbers? Not unveiled (of course NDAS), but insiders indicate that it could be $ 10 million a year with puma in the same ball park as Usain Bolts. But just when they thought that Lyles' name could no longer be on the radar, Adidas dropped another bomb that seems to expand his deal more.

Adidas shared a video on X in which she presented her latest cooperation –And do you guess who is in the middle? That's right, Noah Lyles. The video teased the new Adidas Originals x 100 thieves SS25 drop, a collection that combines fashion with function and brings together sports and e-sports in an epic cast. This is the third round for the Adidas X 100 thieves Dream team, and Lyles leads the indictment. The collection drops on May 14th and includes groundbreaking upgrades such as waterproof Palos Hills Sneakers, fresh new colors of the 100-T Savage and revised adilette films, which are as stylish on the streets as in the game world.

But here is the kicker: it's not just about the shoes. The clothing is on a different level. We talk about ultra-functional 100-t zipper pants, deep enough to store your dreams, and the slim, quilted QLT liner, which brings serious drops to any fit. Add a co-branded cap, socks and a daily slick everyday bag, and you have a full lifestyle kit that works from the loop to the cold. And Lyles? He is not just the face of it – he lives it.

Industry experts expect the cooperation to promote significant sales. With Lyles, which spends exclusive branded products, the deal is largely predicted in order to significantly increase its support income – and in a broader sense its net assets.

Conclusion? Track may not be the money machine that is other sports, but Noah Lyles proves that they don't need a league to build a legacy. He has the script in style, gold medals in branded gold and a career as a track in a senior empire. And if these adidas X 100 Thieves collection meets on May 14th, don't be surprised if it is immediately sold out – just like one of his races. But let us be real: Lyles' climb to the top was not all smooth sailing. Large movements like him are not on the way without a small controversy.

Noah Lyles calls Adidas because he ignored his characteristic shoe

As early as 2024, Noah Lyles and his comments made Adidas and his frustration that he did not have his own typical shoe. The 100m Olympic champion appeared in the “NightCap” podcast with Shannon Sharpe and Chad Ochocinco and clarified the situation. In June of this year, Time published a cover story in which Lyles expressed his disappointment after Adidas had invited him to an event for Anthony Edwards' characteristic start of the shoe while not yet offering him his own. Said Lyles “You want to invite me to do so [an event for] A man who wasn't even in the NBA final? In a sport that you don't even care? And you give him a shoe? No disrespect … everything I ask is: “How could you not see that for me?”

The controversy started again when Lyles did not take part in an Adidas event in Paris, in which Edwards had given two Gold Ae 1s for his Olympic success. Lyles quickly went to social media to address the rumors, tweet “There is a rumor that I did not go to @Theantedwards_ because he didn't deserve it. That is not the case. The problem was the time that I found time based on my previous engagements.“He explained that his packed schedule, including the walk in a Hugo boss show in Milan, made it impossible to take part.”I would never run and then go to a flight and then have energy enough to go to this event. “

In his podcast interview, Noah Lyles continued his frustration about Adidas and admitted that he felt unanimous during the contract negotiations. “What do you do if you feel unanimated? They try to scream louder“, He said. His comments in the temporary article were his way of drawing attention to his request for a signature shoe, which even legends like Michael Johnson never had. “At that moment I had to be on my decision“Lyles added and emphasized that his courageous comments were necessary to make sure Adidas took him seriously. His statements during the Olympic Games in Paris, where he said:”There is money in sneakers “,” Holded his advance after more recognition in the shoes and consolidated his attitude that the track athletes earn their own typical shoes.