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Hideo Kojima reveals exactly why Death Beaching 2 starts in June instead of September

Hideo Kojima reveals exactly why Death Beaching 2 starts in June instead of September

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In the latest episode of Hideo Kojimas Koji10 -Radio -Podcast (Episode 16), The experienced game director revealed why Death Beaching 2: will publish on the beach in June. His answer gives an insight into the various factors that influence the start of the game on games.

This recent sequence of the TBS radio program, which began last October, had the topic of drinking in an Izakaya (Japanese pub). Although Kojima revealed early in the episode that he was neither drinking alcohol nor drunk, the prospect of a drunk kojima seemed to encourage some listeners, one asked: “Here is a question that a drunk director only answered … (Kojima:” I am not drunk! “).

In his answer, Kojima first made it clear that he cannot simply publish the game whenever he wants. When the game development begins, the time frame for the publication together with the budget has already been worked out. The projected start windows of other games also play a major role in this decision.

“For example, Sony has set up various other games,” said Kojima. “So we cannot overlap with these other titles. It is the same with films. This decision (about the release date of Death Beaching 2) was made some time ago.”

Death Stranding 2 developed by Kojima Productions and is published by Sony. Although Kojima does not call any specific titles in the podcast, there are only many titles with which DS2 collapses if it were planned for a start in September, only look at many titles with which DS2 collapses if it has so far dealt with the previously defined PS5 publication data.

For example, Ghost of Yotei (the continuation of Ghost of Tsushima) comes on October 2 and one of Sony's big provider publications. In other publishers, Konami will compete with the MGS3 remake with Sam Porter Bridges for the player time of the players on August 28th on August 28th, if the Death Streeting 2 had a publication in September. Then there is GREARBOX's Borderlands 4, which was originally triggered on September 23 before it was brought up on September 12th.

“In general, games in the west sell well in October and November, I wanted to publish at this time (Death Stranding 2).” Kojima revealed and mentioned that in the past many of his games were met on the shelves in November (such as the North American publications of MGS2 and MGS3). However, the need to “not get out of many big games this year” meant that June was selected instead.

“June was decided some time ago while we looked at the schedule. If we end up publishing death, it will be a problem,” said Kojima, with regard to avoiding clashes with other new games.

Kojima gave an example of how a hypothetical sudden start date for a big title could affect the publications of other games: “If GTA 6 were announced for November, the second who happened would pull out the release date of their game from this month.” He added that “a game could bring the player to the player for two months or so”, which must also be taken into account if the game publications get out of the distance.

Of course, game producers sometimes move abrupt start data to avoid such clashes. For example, Sega only decided this year how a dragon: to start pirates in Hawaii a week earlier to avoid the collision with Monster Hunter Wilds.

Kojima identified May/June and September/October/November as good times for the publication of game-another factor that needs to be considered, is the promotion of the game that has to adapt to the release date, since the marketing costs cannot be easily recovered if the game is delayed.

But what if you have a brand new IP? Kojima suggested February as a possible strategy (provided that there is no MHW with which you can deal with), since it is usually a quieter season in which you do not have to compete with so many established titles for advertising areas.

We have much more about Death Stranding 2, including an interview with Hideo Kojima itself and our impressions after 30 hours of practical time.

Verity Townsend is a freelance author, based in Japan, who previously worked on the editor, employee and translator of the Game News site Automaton West. It also wrote about Japanese culture and films for various publications.

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