Ed Sheeran is touched nostalgically in the music video “Old Phone”

Ed Sheeran has known for a long time that the border between pleasure and pain is thin, preferably with care and healthy consideration for the surprises that life throws. This feeling is essentially the thesis for the new video of the singer for his nostalgic ballad “old phone”.

The clip staged by Emil Nava, which fell on Thursday morning (May 8th) for the second single of Sheerans Play The album (September 12) begins with Sheeran in a wistful atmosphere. On his hotel bed, Ed sat on his dusty, recently recovered Blackberry and said in Voice -Over: “I found text messages from people who are no longer here, and conversations with people I wish I could now have talks.”

So, he explains, he did what someone would do in this situation: in March he builds a tailor-made pop-up pub in Ipswich, MA, to which the fans receive an introduction by sending a video or a message from an old phone that was of meaning. “Today I found my old phone in a box that I had hidden/ nostalgia who tried to mislead me/ maybe I'll unpack a few mistakes.

We observe the construction of the Old Phone Pub and the enthusiastic view of the singer's face when he sees that it takes shape, and Sheeran, who is concerned with the many fans who have been set up outside, and visit some local neighborhood spots to spread the word. The video not only played a spontaneous Ipswich Street Jam, but is also in loneliness in a bowling alley and testimonials of those who have submitted clips to be projected onto the walls of the bar.

One came from a mother who had a video of her two deceased daughters, 12 and 4 in the clip, and said: “They were only sisters to be sisters” about the film material of the home film outside the temporary venue. Other testimonies come from a woman who offered a film from him with his old friend and a man who offered a film with his beloved, deceased grandma at a wedding. At some point sheeran can be seen how she chats with the man outside the bar.

“It was really cool to see it and be able to share some of our stories with him. It was nice,” says the mother. The video is not made by Sheeran, who smiles in his old home films, to fans who are fascinated when he performs the song in the popup with a backup band of Irish musicians. “I wanted to feel it as if the song was … raw, stripped, emotional, nostalgic and special,” says Sheeran at the end.

In the past month, Sheeran made headlines by playing surprising mini-certs in other bars in Boston and Nashville and hit Noah Kahan Nashville's Santa's Pub a few weeks ago to achieve a short dual set for a short dual set and reconstruct the pop-up pubs in Coachella.

Take a look at sheerans “Old Phone” video below.