Meta expands threads video ads, roller trend positions and other new options for brands

Social Media Giant Meta platforms introduces Thread's video ads -Trends placement and several other innovations for advertisers.

The company announced the new offers in a blog post on Thursday, as it convened a news presentation in New York.

Together with the Threads and Reels updates, the company also said new advertising formats on Facebook and Instagram, including brands that are able to receive real estate in the Header and Sponsor Facebook content. Another new technical function enables displays on Facebook roles to generate invisible pixels in every video frame and to automatically expand the aspectation in order to make the creative more and more urgent.

When explaining the trends of Reells, the company wrote in the blog post: “If your ad is the focus of the cultural conversation, this helps to break and attract your customer's attention.”

With the new option, advertisements can be attached to the most popular short videos on roles that either target individual roles or trend current lists such as beauty or sports, whereby further lineups are added across the board.

Advertisements in threads, the platform that was introduced by Meta in response to the jerk of the long -time Twitter users after recording the platform of Elon Musk in 2022. Now they have expanded worldwide worldwide worldwide, according to Meta, which have tested 16: 9 or 1: 1 videos between the parts of “organic” content.

The video expansion on Facebook Reels is a AI-attacked tool, and Meta cited it as “a good example of how AI does not replace creativity, but improves it”. It adapts the creative assets for video by generating invisible pixels in every video frame to expand the aspect ratio and create what the company calls “more urgent and native experience”.