Meta for the introduction of new “trends” formats for roles, threads at Newfronts 05/09/2025

Since half the world population uses the Meta apps family, the social media power package still focuses on helping brands to use cultural discussions.

Before its Newfront presentation on Thursday, the company announced that it tests “trend ads” on the roles as well as new marketing solutions for creator on Facebook and Instagram as well as the addition of video ads to Threads.

Roll trend ads are currently a new content product that, according to the company, is equipped on meta platforms on meta platforms on the meta platforms.

Similar to Tikoks “Pulse” ad suite “, brands can do their ads in addition to general top trolls or top trends topical lists such as beauty, sport and more content lists in the future,” explains Meta.

According to META, advertisers constantly ask for further access to real-time knowledge and trends (such as “spring nails” or “festival vibes”).

“The trends uses AI to identify topics that are on Instagram roles,” says Meta. “We then evaluate the trends based on a variety of metrics and present relevant role content together with the recommended creators.”

Partner advertisers with creators on roles are currently an important focus for meta, since 53% of the people agree that, according to an internal survey, they rather acquire an article from a creator on roles.

Meta builds the recently on Instagram on the Hub of AI on Instagram to expand the function on Facebook. A beauty brand that has a visibility in the Hub, for example, in the content of your organic brand contents, receives automatic suggestions for which content in partnership ads can use.

Meta also plans to carry out a limited test for a creation market discovery -API for Instagram and invite selected partners, search for creators and collect insights to find the right creator for your next campaign.

In addition, marketing experts will shortly see Keenword search suggestions, hook rate, interaction rate and the former partners of a shot.

In addition, META is currently testing Facebook Live Partnership ads with the option to increase the content generated in the user. This will give advertisers the opportunity to increase live videos in cooperation with makers as a partnership display.

The advertisers will also see “video expansion” on Facebook roles, a tool that helps brands to improve the performance from their video assets by creatively adjusting video by automatically generating invisible pixels in every video frame to expand the aspect ratio. The feature was developed to make video look over in the selected platform.

Meta also pushes ahead with ads in its latest app, threads. After recently testing ads with Wendy's and Groupm and the expansion of thread ads to all justified advertisers around the world, Meta is now beginning to test in-app video ads.

A small number of brands will soon be invited to test creative creatives that are delivered between the organic content in the threads -feed, the company says.