Instagram threads receive video ads

Instagram threads will start testing video ads, Meta said on Thursday. The test, in which threads look more like his competitor X, is an expansion of the advertising threads of threads, which began last month with the opening of advertisements to global advertisers.

The news was announced at the presentation of Meta at the IAB Newfronts, in which a number of social media companies are facing advertisers.

According to Meta, a “small number” of advertisers will test -creative -creative creation between the organic content in the threads -feed in threads. However, the company did not share any other details about the pricing or the frequency of these ads.

The update follows the recent announcement of Meta that threads are now reaching over 350 million active users. In the app, the time spent on threads has increased by 35% due to improvements in the app's recommendation systems.

Meta announced the news about threads, among other things in the new, among other things to its ad products.

The company states that it is also tested a new short form video solution that whitens trends from roller displays that are displayed in addition to the most trendy roles of the manufacturers.

Rival Tiktok this week also introduced an expansion of its similar offer called Pulse Suite, with which the advertisers can now be marketed in addition to trend content according to the category, vacation, tentpoles moments, cultural events and evergreen content from sport, entertainment and lifestyle publishers.

Meta will also begin to test trends on the Instagram creator Marketplace to help advertisers find popular trends, and test the Creator Marketplace -API to help companies find high -quality creator on a scale and connect with a connection to the scale.

The company also introduces the video expansion on Facebook roles, which adapts the video assets by generating invisible pixels in every video frame in order to expand the aspect ratio for a native experience.