How to create creators with AI audio, video and written content

Here you will find a look at how some creators use generative AI to create video, audio and written content- and whether this is a junction for advertisers or not.

Podcasts from AI-generated podcasts

The media and investment company Flightstory producer of popular podcasts such as Steven Bartletts “Diary of a CEO”-is on Spotify seven A-generated shows, including Bartlett's “100 CEOS”-VER interview series. These shows are fully written, produced and edited by AI and hosted by Bartlet's AI-Clone voice, although they are based on concepts and requests from Bartlett and his production team.

Flight story also experimented with AI-generated animations for the visual component of “100 CEOs”, with plans to switch off this within the next three weeks per flight story Cro Christiana Brenton. A person evaluates the podcast in every phase of the production process to ensure that he feels beardlet fans authentic.

Georgie Holt, CEO von Flightstory, said the company was currently in the middle of a 60-day advance to increase the use of AI. The internal teams compete to “disturb” themselves by facing critical challenges and implementing AI to solve AI. The aim is to make the company's work more efficient and inexpensive by determining where human attention is no longer required.

“I try to kill essentially in 60 days,” said Holt. “I can completely remove myself from the organization and could walk without me what I try to test.”

AI on YouTube

Youtubers like Bennett “Money Mind” Santora experiment to combine different tools to create fully generated videos. Santora uses Elfflabs to clone his voice, Heygen, to produce Ai video -AVATARE and MOHN -KI to write scripts and mix the outputs of all three to create videos. He has already uploaded hundreds of his earlier video scripts to Poppy Ai to create a unique model to create his personal tone and vocabulary.

Santora said that he was not overly concerned about the reaction of his fans to AI content because he believes that they are more interested in the quality of the information he shares than the specific tools with which his videos were created. He plans to create a committed YouTube channel to share his AI creation trip with his fans.

“I will probably still need a person to go through the script and make sure that everything makes sense,” said Santora. “And probably also through the electrical part, because sometimes the voice is strange in some places, and maybe I only need it to make a few recovery for these parts.”

Ultimately, Santora hopes to use AI tools to drastically increase his video edition, increase its share in search traffic and achieve more income.

AI newsletter

Lauren Devane regularly uses AI tools to write posts for your Substack blog and edit outputs from different models to produce blog posts via KI -Tech development and current events. She estimated that 70 percent of her substance items are generated with AI and that the entire AI output was directly influenced by her personal ideas and its context.

“I try to see how I can use it to write things that really vibrate. The more context you give about who your audience is, the better it can be able to connect with you,” said Devane. “I also know my audience well enough that I am this taste factor – I am the actual person who looks at it and how 'the hit, or does not affect it.'”

Do it right

In podcasts, videos and substances, the creators who use AI are transparent with their fans. Many people remain in their daily life before the intervention of AI. In a report 2023 by Izea from Creator Marketing Data Platform it was found that 86 percent of consumers believe that creators should disclose if they use AI to create content.

“The question of ethics and AI is obviously very diverse. I think everyone who is not a writer uses chatgpt, and it is a kind of dirty little secret,” said Allison Harbin, a responsible AI expert who acts as a KI analyst for professional services advisory cbiz. “From an ethical point of view, I would say that it is right to do it.”

Despite the rise of AI generated Creator content, Harbin said that she expected fans to recognize better between real and ai-generated video and audio. As a result, it does not see the content of ai-generated content as an existential threat to the content of people.

“The content of man is most likely produced every time due to the stories and due to the fact that a large voice model is basically a parrot. It is only the backpraot of information on which it was trained, based on the request that they give it,” said Harbin. “So I think there are real creative limits, how good the content of AI-generated A-generias will be.”

The advertising perspective

While some creators respond to AI-generated content, not all advertisers feel the same.

Jeremy Whitt, Managing Director of the Full Service Agency Hanson Dodge, said that his customers perceive the content of the creator content of AI-generated creators as a lower quality, and the agency contains specific clauses in its creator marketing contracts to ensure that content is not manufactured with AI.

Otherwise, this could spend unpleasant conversations about the fees of the creators. “You want to make sure that the person who has hired is the one who actually produces the content,” he said.

While some creators may be enthusiastic about the potential to scale their content faster, the risk is that platforms are flooded with uncontrolled content of poor quality. Harbin, who previously worked as a prompt engineer at Google's AI search engine functions, was not occupied by this risk and expected Google expected to finally adapt its algorithm to record it.

“Google is also in the AI ​​game and you will finally adapt your search algorithms to reflect that,” she said.

However, Whitt said that its customers were not disturbed by the use of AI-generated content to fulfill programmatic media purchases, which are more motivated by the pure metrics than the authenticity of the content of a thread.

“You don't care whether we use AI to fill a podcast ad in a network or switch off 100 versions of a banner,” he said. “But if it is a person – especially a person with a face or a voice – then it starts to be more important for them.”