Total Wine's catchy tune Radio Jingle gets the full music video treatment

The Spot stars Ruthie Craft, who worked with Total Wine together with the dancing buyers and workers in earlier marketing to play the song in the corridors (and on the top shelves) of the store.

“We wanted to build on Jingle's equity and weave some consumer knowledge,” said Colbourn, an eight -year -old wine leader and veteran of Target and Safeway. “This gave us an entertaining way to do it.”