Apple Watch's shipping decline was held responsible for the lack of popular models and new functions

Short: Does Apple rest with the Apple Watch series on its laurels? The company dominated the wearables market for a long time with its popular smartwatch, but the programs have decreased two years in a row, including a massive decline of 19% in 2024. Thanks to the arrival of some newly designed models, things could improve in 2025.

According to a new report from Contrapoint Research, the smartwatch programs from Apple in a row have recorded the fifth quarter in a row. The decline of 19% in 2024 follows a decline of 10% in 2023, which has dipped a total of 29% since 2022.

Apple Watches recorded decline worldwide with the exception of India. Something surprisingly, most of the declining programs were driven by the considerable decline in the North American market.

Contrapoint writes that a lack of a new Apple Watch SE model was the biggest factor for the falling programs. The value model from Apple was thanks to the speed at flagship level and all core health, fitness and security functions-without the more expensive sensors and always on the screen. The last SE model came in the third quarter of 2022.

The analyst company also quotes less significant upgrades in the Apple Watch Series 10, which gives consumers less incentives to upgrade to the latest model. It was also affected by the lawsuit that comes from a patent dispute with the manufacturer of Medical Device Masimo, which led to Apple had to deactivate the blood oxygen sensor on its US models.

Apple never released an Apple Watch Ultra 3 in 2024. The Ultra line had shown over 10% of Apple Watch programs worldwide, but the lack of a new model meant less than 8% in the fourth quarter of 2024. In combination with the lack of watch se -se -se -se -se -Sea -Sea -Sea -Sea programs, the second quarter was also in a new smartwatch series, in which a new smartwatch series with a YOY shipping was in a new smartwatch series.

Contrapoint writes that Apple to turn his Apple Watch Fortunes around, introduce new functions, upgrade the design and bring the Ultra models onto the market this year.

Despite the decline, Apple continues to lead the global smartwatch market with a share of 42%, although this has shrunk by 8% compared to 2023. It was also the only brand in the top 5 that experienced a shrinking market share, since competitors such as Samsung and Huawei made great profits.