Meta -Touts Additional videos, AI in overture for brands

New York Meta platforms have advertised its strengths in artificial intelligence (AI) and in video advertisers for larger budgets this week. This is explained that previous technology promotes consumption and superior performance for the latter, also for the tictok look alike roles. The comments were shared as part of the new interactive advertising Bureau, a number of presentations on the latest advertising innovations and programming updates of digital publishers and platforms.

“In the past two decades, we have built some of the most demanding AI that the world has ever seen,” said Simon Whitcombe, Vice President of the Global Business Group of the Facebook and Instagram owner, on Thursday afternoon on a Times Square stage. Whitcombe added that the AI ​​of Meta brands helps to include consumers and then trace them to act.

“[Perhaps] The most important thing for everyone in this room today has also led to a significant increase in video consumption, especially on roles in which people combine each other every day and brands, ”said the manager and found that roll videos are now shared 4.5 billion times a day.

In order to support this dynamic, Meta presented a roling trend ads with which brands can place their messages near Creator, either the top performance as a whole or based on certain topics such as beauty, sport or fashion. The concept reflects Tikoks Pulse Suite of products that set campaigns near videos of premium publishers or user-generated content near Cream of Crop videos. Pulse was of central importance for TikToks Newfront's showcase at the beginning of the week.

Reels Trending ADS, which according to Whitcombe was very requested by the industry, will soon begin a “small test”, although details on timing and scope have not been shared. Video ads on threads, the META microblogging app, which quickly received 350 million active users and has expanded its advertising offers worldwide last month are also shortly.

“We know that advertisers want a video-rich experience on all of our platforms, not just static pictures,” said Whitcombe.

In addition to the video announcements, Meta unveiled several creator -oriented solutions, such as:

Address ai fear

Generative AI, a strategic focus for meta, was not surprisingly taken into account in his Newfront Road Show. The company has an existing AI-affiliated video expansion tool that adapts creative assets for various formats on Facebook roles. Additional AI bells and pipes showed a content recommendation interface that was already available on Instagram, but is now coming to Facebook.

“The video expansion is a fabulous example of how AI does not replace creativity, but improves it,” said Whitcombe to a packed audience of brand marketers and agency managers. “Our suite of Gen AI Creative Tools will help to mark a new era of creativity, the advertisers and agencies – all of them in this room – will play a key role in the design.”

Whitcombe's argument that AI is more of a assistant as an assistant as an existential threats follows the latest comments from Meta -CEO Mark Zuckerberg, who has taken a different job. In conversation with Stratechery, the managing director presented a future in which the AI ​​of Meta usually treated a large part of the severe lifting of marketing service providers and ad-tech providers, e.g.

“I think it will be huge, I think it's a redefine in the category of advertising,” said Zuckerberg to Ben Thompson from Stratechery.