Players want more women in the video games

The majority of players want to see more diversity in video game characters, shows a new survey. However, women are near 50% of players worldwide Only about 30% of global game developers are women. The video game audience is diverse, but the character composition of the most popular play titles does not reflect this reality.

More than three billion people worldwide play digital games and 46% of them are women. Despite this diverse community of players, their reflection on the screen lacks significantly, according to the US Geena Davis Institute for Gender in the Media.

72% of women play video games from the entire online population. Women and men who play games take into account the diversity in the games. 65% of men and 62% of women agreed, the video game data company Newzoo reported.

Important results of a new survey by US and British survey by the Geena Davis Institute for Gender in Media and Measurement Companies Nielsen:

• 64% agree that they would rather play a video game if it has characters that are more diverse than normally in video games. “Only 12% do not agree.
• 63% agree that they would rather play a video game if they include women as playable characters. “It is 60%for men and 68%for women.
• Among the players between the ages of 18 and 24, 72% agree that they would most likely play a video game if they include women as playable characters. “Video games make up 19% of the monthly entertainment spending on this age group.
• 47% agree that it is less likely that they play a video game that uses gender stereotypes. “

A survey of 2023 of the institute showed that 68% of female characters were often overexualized.

An analysis of 684 15-minute segments made of gameplay sessions with the top 20 twitch streamers in October 2020 showed that female characters were shown almost 13 times more often than male characters in the detection of clothing (25% compared to 2%).

The institute has previously published a guide that improves advice to improve the gender balance when playing. Under the advice are too Set balanced teams of development and eliminate sexual violence.