Virat Kohli retires from tests, but it cannot achieve its brand value of 1,900 crore

Virat Kohli's trip to one of the best earning athletes in India began with his BCCI A+ Central Contract, which brings 7 billion rupees a year. In addition, he deserves fees per match-rs 15 Lakh for tests, RS 6 Lakh for Odis and RS 3 Lakh for T20IS-a considerable weight of his cricket income.

However, the Indian Premier League (IPL) was the most lucrative domestic contract of his career. Kohli has been the face of Royal Challengers Bangalore (RCB) since the league was founded in 2008. What started as a modest RS 12 LAKH contract developed in 2025 into an amazing annual contract of 21 rupees. According to OneCricket, his total income of IPL is now 212.44 rupees.

Even after Kohli gave up RCBS captaincaptaincy in 2021, he is still the franchise player of the franchise, who reflects his value on the field and his unsurpassed marketability.

Virat Kohli net Worth

From 2025, Virat Kohli's estimated net assets of over 1,050 rupees (approx. 125 million US dollars) will be one of the richest athletes in India. This astonishing assets are based on a basis for elite cricket income, lucrative notes, intelligent company companies and excellent brand formation.

An amazing brand assessment

From 2023, the brand value of Kohli was estimated at USD 227.9 million (approx. 1,900 billion rupees). This impressive figure not only presents him in front of Bollywood heavy weights such as Ranveer Singh and Shah Rukh Khan, but also underlines his unprecedented attraction in various demographic data.

Kohli's brand value recorded an increase of 29%compared to the previous year, proof of its permanent popularity and marketability. This growth is particularly in view of the challenges that many celebrities face in the course of time when maintaining relevance.

A diverse confirmation portfolio

Kohli's endorsement portfolio is both extensive and diverse and includes over 40 brands in several sectors. From Sportswear giants such as Puma to consumer goods companies such as MRF tires and Blue Star, Kohli's associations reflect its broad attraction and versatility.

In particular, Kohli was the first Indian cricket player to sign an RS 100-Crore contract with Puma and highlighted its considerable commercial value. His longstanding partnership with MRF tires, which was renewed over eight years for 100 billion rupees in 2017, further illustrates the trust stamps in its influence.

Other remarkable associations are Audi, myntra, tissot, boost, head and shoulders, Pepsi, Nestle, Colgate, Reebok and more

The effects of testing on the brand value

While it is a potential slump in visibility, experts believe that Kohli's brand will remain robust. His consistent performance in the formats with limited overs, paired with its strong presence in social media, is over 270 million followers on Instagram-he will remain in public.

In addition, Kohli's commitment to fitness, discipline and excellence has come from both brands and for consumers. In combination with its clean image and philanthropic efforts, these attributes contribute to a brand personality that cricket exceeds.

Strategic business company

Kohli has strategically diversified his interests. He is part of the Indian Super League Football Team FC Goa, invested in the fitness chain chisel and launched the fashion brand's WRAOG. These activities not only expand his income, but also increase his brand identity as a diverse entrepreneur.

In addition, Kohli's investments in startups such as Digit Insurance and the plant -based flesh company Blue tribe reflect its future -oriented approach and its process for sustainable and innovative companies.