Prime Video ad animal reaches 130 million people in the USA, says Amazon

Amazon says that Prime -Video continues to reach new users in the United States because it is preparing to initiate new ads in connection with its preliminary presentation from 2025 later.

The Tech -Riese said on Monday that the Prime Video advertising quota has now reached more than 130 million US customers, which has increased from 115 million, a number that he revealed last year. The 130 million number is not the same as a subscriber number (Amazon recently revealed first -class subscribers in 2021 when it rose over 200 million worldwide), but gives a feeling of reach and scaling for its streaming platform.

The company also says that 88 percent of the first -class video viewers also bought from Amazon, a status that is intended to underline the direct relationship between observation and purchase on the platform.

Prime Video entered the advertising business in a large scale last year and dismantled advertisements for all US users (subscribers could also complete advertisements for a small monthly fee) and give it immediate scaling. The move worked, whereby the advertising revenue rose, but he also shaked the entire advertising market and flooded it with inventory and grumbling from other streaming players who suddenly had much more competition than expected.

Since then, the company has introduced its ad level into other markets.

In its first advance, the company delighted the buyers with an event with stars, which is supposed to underline it that it meant business. Before the 2025 issue, the company will use new advertising for artificial intelligence, which its customers can use to increase the sale of products from both Amazon and outside the walls of the shopping giant.

These products include AI-generated context-related advertising messages that “generates automatic hyper-enelevant account copy so that advertisements like natural extensions feel what the viewers observe”. Shops with prices, ratings and prime shipping information from Amazon so that users can buy the product without ever leaving the content stream. And an extended suite of interactive formats to park the sale of Amazon, including calls to action such as “Now subscribe” or “Book an appointment”, with information that is sent to user telephones.

“Our ad formats have been shown to lead measurable measures for and outside of Amazon,” said Alan Moss, VP of Global Ads Sales for Amazon. “From this year, we will stop a context-related advertising experience that dynamically uses the contents-a natural and relevant connection. Based on the signals of Amazon and completely addressable and authenticated audience, we are uniquely positioned in order not to interpret the scene-conscious ads as extensions of the entertainment experience.”