Prime Video ad-assisted level reaches 130 million US streamer

According to Amazon, the streaming plan of its first-class video service supported by advertising now reaches more than 130 million American consumers, and the company uses new technologies to help marketers deliver their places for television, film and sports fans in its connected TV app.

The confirmation was made during the company's preliminary presentation on Monday. Amazon publishes data about the number of people that view content in its Prime Video advertising plan introduced almost two years ago.

Prime video is included in a membership of Prime, which costs $ 15 per month and contains other advantages such as free one-day or two-day shipping for most retail items sold, streaming of music, online photo storage and much more. An independent subscription to Prime Video is also available for around 9 US dollars per month.

In the past, Amazon offered most prime video shows and films without advertising, but demonstrated the plan supported by advertisements by default. It now calculates streamers an additional $ 3 per month if you want to remove commercials from on-demand content. According to data from Parks Associates, Prime Video is the most frequently used subscription streaming service in the USA.

Advertising becomes a larger part of Amazon's total business, whereby the ads in the fourth quarter (Q4) of the last year in the total turnover of Amazon achieved more than $ 17 billion.

On Monday, Amazon announced potential advertisers that most of his first -class videos – almost nine out of ten streamers – also shop for things in the Amazon online shop. In the future, Amazon is planning to start new technologies that further integrate the two platforms, including AI-operated context-related advertisement spots with automatically generated “hyper-relevant ad copies so that ads like natural extensions feel what the viewers observe,” said Amazon.

“Our ad formats have been shown to lead measurable measures for and outside of Amazon,” said Alan Moss, the Vice President of Global Ad Sales at Amazon. “Based on the signals of Amazon and completely addressable and authentic audience, we are uniquely positioned in order to offer the scene-conscious ads as extensions of the entertainment experience and not as interruptions.”

Moss continued: “From this year we will hire a context-related advertising experience that dynamically looks at the content viewers and establishes a natural and relevant connection. Based on the signals from Amazon and completely addressable and authenticated audience, we are unique to the scene-name-name as an extensions of the entertainment. Interruptions, interpretations. “

The first of these places comprises the “Pause Ads” function of Amazon, the brand -Messaging overlaps when content is briefly stopped in Prime Video. Another function enables Prime members to add your Amazon shopping car item if you see an advertisement for a product or service.