Hans Zimmer lifts the curtain to groundbreaking cinema score

The Oscar winner of the film topic, Hans Zimmer, has presented a comprehensive score for the Vox Cinemas of the Middle East, which introduces the film industry in a whole new world.

It is believed that a composer for a film score has created a topic for a theater chain and after a decline during the pandemic, sends a strong trust signal to the cinema sector.

Film fans will recognize cues in Zimmer's topic for VOX that sound similar to its most memorable results Man made of steel And Wonder Woman 1984. Room is famous for its use of synthesis, electrical and bass guitars from the 1990s, all of which contain a lot in the VOX topic. It is authentic room and clearly Emirati, since Arabic instruments can also be clearly heard.

“Arabic instruments, Hollywood orchestration and these unforgettable 90s noises come together to tell a story that is emotionally, timeless for the region,” says Zimmer. VOX is conveniently the largest theater chain in the Middle East with more than 620 screens in its portfolio. It is also the highest exhibitor in the region and is on a role, since the approvals rose by 2% to 19.9 million in 2024.

How this author revealed in the local title Arabic businessVOX expects his theater to exceed the pre-pandemy revenue this year. In order to promote this growth, Vox starts an emotional campaign called Fall in Love in film tomorrow. It celebrates how its cinemas have become the backdrop for a variety of milestones in the heart of the life of the visitors, from family excursions to the beginning of friendships and marriages.

The campaign tells the story of a boy's journey through life, starting when his parents bring him to the cinema for the first time. They bring a popcorn bucket home that the child wears as a crown while she pretends to be a superhero. Years later, when he is an adult, he sees the bucket that reminds him of bringing his own son to a Vox cinema. There they buy a new popcorn bucket and the cycle starts again.

The attention to detail is amazing for an advertisement. For example, the bucket begins to show Vox's original logo when the chain was founded 25 years ago, and at the end of the advertisement it is magically transformed into the current version of the new popcorn container. Through today's trip to the cinema, VOX can also show how it is over time with bookings that have been made online, and its theaters, which now contain lounges and the type of seats that they find in first -class aircraft cabins.

This explains why Vox Cinemas have become locations where people hang around instead of just watching films that make the story all the more relevant in the advertisement.

Zimmer's participation in this was powered by VOX 'operator Majid al Futtaim Entertainment. It is managed by Ignace Lahoud, one of the most experienced and experienced managers in the industry. Lahoud has an MBA from CT Bauer College of Business at the University of Houston and is 27-year-old veteran of Walt Disney Company. This included a time as a Chief Financial Officer from Disneyland Paris, in which he led over one of the greatest growth periods for the Resort themed park. He climbed to become Executive Vice President and Chief Financial Officer from Disney Consumer Products & Interactive Media before he came to Majid al Futtaim in 2021.

Lahoud and his extremely talented sales and marketing team had the groundbreaking idea of ​​including rooms, and it hit him with a chord. Zimmer says that his mission was to bring people together through his music during his career, who match VOX 'approach.

“At Vox Cinemas, we have managed the development of the cinema experience and the quality that are offered not only in the region, but at a global level,” says Lahoud. “But the true heart of our history is our customers. For years they have trusted Vox as the place where memories are made – where laughter, love and even calm reflection are brought to life.”

Lahoud explains that his team was looking for a topic that reflects this emotional connection, “and through history, the graphic and Hans Zimmer's unforgettable score, we believe that we did exactly that.”

Zimmer topic is not only heard in the cinemas themselves, but also at other interaction centers for customer service. It is located in the great tradition of Hollywood studios like Universal, with its Jingle, which revolves around the globe, while the letters of his logo turn around the world Casablanca Form the topic at the beginning of films by Warner Bros.

“We wanted a sound that was in the core but unmistakably VOX,” says Zimmer. “Vox really did the cinema experience in the Middle East – a region that is very important to me – and I wanted to reflect the role that they played in the design of the esteemed memories of people.”

The topic is a tonal brand identity that becomes a synonym for VOX. When customers hear them, they think of their cinemas. It is an intelligent strategy because music can be used to communicate customers without language. This is helpful because, according to government data, more than 200 nationalities are based in the United Arab Emirates in which Majid al Futtaim's headquarters are located in Dubai.

The topic hits a high grade at the right time. In March a film called called Hans Zimmer & Friends: Diamond in the desert was published in selected cinemas and mainly shot in Dubai. The film shows a fascinating installation of classic film values Hans Zimmer Live Concerts in dramatic places in Dubai.

They range from the Coca-Cola Arena in the middle of the city to the helicopter landing site of the sail-shaped Burj al Arab Hotel and in the cavernous Al-Wasl Dome, the world's largest 360-degree projection screen. Fittingly, the scores include “a time of calm between the storms” from last year Dune: Part two What rooms in the desert does not appear far from the film itself in Abu Dhabi.

In just a few weeks he will visit the city if his Hans Zimmer Live Concerts will take place on May 23 and June 1st in the Etihad Arena in Abu Dhabi. There is a VOX cinema next door, so that rooms will feel at home.