HOOPRAT starts a technical platform Hooph Smash for licensing Bollywood and trend music

Mumbai: Hoops, a music licensing platform, has announced the start of Hooph Smash. This is an automated market for self -service and music licensing, which makes Bollywood and regional music for brands, agencies and content manufacturers easily accessible and legally licensed.

Hoops Smash has music catalog -yrf music on board and brings with it a legacy of more than 1000 goals. In addition, the platform has teamed up with 17 Indian regional music labels, with tracks of over 380 celebrated artists such as Ar Rahman, Vishal and Sheykhar, Amit Trivedi, Diljit Dosanjh, Badshah, Bohemia, Jasleen Royal. With a robust and constantly growing catalog of over 18,000 tracks, Hoops Smash offers a simple, fast and affordable solution to licensed popular and trendy music for commercial use. It helps brands to stay away from legal risks and at the same time ensure fair remuneration for artists and labels.

With the burgeoning content industry in India, 80,000 brands and 550,000 creators create content every day. 87% of these companies regularly and deliberately violate copyright. This abuse leads to an estimated 3,600 billion GBP for the annual loss of sales for the Indian music industry. With Hooph Smash, Hoops strives to close the gap between brands, creators, music labels and artists by building a uniform marketplace for organized and compliant music licensing.

The platform offers a quick license-on-demand format for transactions that brands can buy in a flexible, pay-per-track art or by buying combo packs from Super Saver in order to offer economic, bundled music packages for brands that generate regular content in their social media channels. HoPr Smash programmed to resemble an intuitive E -Commerce platform, enables the discovery, selection and licensing of a route -everything in less than 15 minutes. It has tracks that are categorized by the application, mood and occasion as well as a real-time trend track segment to help brands, to remain culturally relevant and committed. This resource -conscious workflow, combined with simple findability and very affordable prices, makes Hoops the fastest, most convenient and cheapest music license solution in India.

Gaurav Dagaonkar, co -founder, CEO Hoops, CEO said “As an artist, I have experienced the challenges of the fragmented music library system of India, in which even my own songs were used without permission or payment. While brands want to licens music in the right way, they often navigate a complex and inconsistent process while trying to licentate License, Bollywood music.

“With this gap, with this gap, we will build a transparent, accessible and efficient platform that simplifies the legal licensing of popular Bollywood songs for all stakeholders. We imagine becoming Hoops Smash to be the goal of becoming the goal of ethical music, being licensed, emphasizing brands to create brands to create artists.

Meghna Mittal, co -founder, Cro HOOPR, said “Hoops Smash was developed to tackle the long-term problems of the Bollywood music licensing. After extensive research with 160 brands and agencies, we understood that there are some major pain points GAB-Volatile price design, long negotiations and decentralized decentralized clearance processes eliminate this. And remain legally compliant.

Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films given, “The technology of hoops offers us an exciting opportunity to expand our reach to long -tailed consumers and to improve the accessibility of our music catalog. This partnership not only offers brands seamless access to our extensive music catalog, but also optimizes that the licensing processes ensure the licensing processes to ensure efficient and conformity use.

Hoops Smash is looking for a new industry standard for organized music licenses. With tightened regulations for the use of music consulting rights, platforms such as Hoops Smash will be an essential component of brands that become compliant and also avoid legal swallowing. HOOPRAP offers a single, efficient platform with one-click access to popular tracks and leads the way to a standardized and responsible ecosystem of the licensing-like-the ethical, rightful and effortless music use in the industry.