Why tends to Tiktok before the Tikok

This article was originally published in the fragrance trend report. Receive your copy here

With regard to beauty and wellness, our relationship between fragrance and sleep has developed for many companies on a central focus.

Estée Lauder has his first global Sleep Science consultant Dr. Matthew Walker appointed to further use the “global sleeping movement” and to deepen his nightly skin care research and innovation.

Even after an increase in the consumer, which goes beyond the superficial desire, fragrance brands, which goes beyond the superficial desire, simply ensure that they smell good before they hit the hay.

Instead, functional fragrances have become an important part of our night troutins.

Evidence of effectiveness with scientifically supported data is an essential factor for success that brands see in this area in 2025, especially those with a health approach that is also funny, playful, playful and luxurious.

Tikok was instrumental in the popularization of this trend, attracted a new generation of fragrance consumers and pursues the continued interest in our sleeping times in the social media -app -#sleepmaxxing videos have hundreds of thousands of views.