AI video platform pika morps everyday objects in wild ideas

We eat microplastics. We will never be able to retire. Everything, honestly … sucks. Today Pika, the social-first AI video platform, which brings their wildest and strangest ideas to life, starts a new campaign in which they show how they have the power to change their reality. Maybe not forever, but for a minute. Pika's campaigning film 'Pikapocalypse', developed by the Pika Creative team with production and marketing support from ceiling train, directed by Marie Schuller from RSA films, shows users such as swapping and morphing parts of their world – their cat in a beautiful bonsai, for example to make it optional. And certainly more fun.

“With Pika, people can transform their content into everything their heart demand,” says Pika manager of Brand and Contents Lindsay Brillson. “With our Pikapocalypse film, we wanted to show the outer edges of these options. The story awakens the current moment and our collective way of thinking in the bushes and provocative way. We may not solve the problems of society, but we can help you to have a little fun and create a reality that reflects your wildest wishes.”

Demi Guo, CEO of Pika, explains: “We wanted the piece to be challenged who is AI and what you can do with it. In contrast to many competitors, we focus on everyday social creators – and we wanted the expansive creative possibilities of our platform to go through user -friendliness evenly.”

'Pikapocalypse' highlights a number of the most viral and social characteristics of Pika, including:

• Pikaffect – Use unreal AI effects to your photos and videos. Pika is a template video platform with Pikaffects User can have a simple and extremely creative way to change the content in your camera role. All the users have to do is to upload a photo or video and then choose from funny and bizarre effects. Cake, inflate, melt, explode their content. Take a selfie with your younger self. Try pink hair or go bare. The possibilities are endless: transformations, appearance, memes and more.

• Sparkling – the ultimate double recording; You can exchange objects in your real video with wild modifications and changes so that every piece of your video can become something completely new.

• Picadditions – Add someone or anything to every video. Shoot your followers with surprise objects, animals, characters and more while you keep the original video completely intact.

According to Christina Cooksey, founder and EP Christina Cooksey, “a traditional live action shoot for a AI brand feels rebellious, and that was the intention. It was really important for us to build the world in a practical way so that we could show how Pika expanded and improved her own real content.”

There director Marie Schuller and Editor Val Thrasher come into play there. “Pika's attitude of how you position yourself in this word in this word felt really refreshing for me. Grinning dough face, but it made me laugh, and that is exactly what I would like to get out of a brand like Pika.”

“When I read this script, I was immediately enthusiastic to edit this campaign,” says Val Thrasher from Hab Editorial. “It has a dark humor and unfolds in a surprising way, and the longer format of the project really enables stories and character development. All participants were deeply obliged to bring this story into life in a way that would reveal itself to an increasingly curious audience. From the overall concept to Marie's visionary director. Direction.”

Marie adds: “Pika was incredible. His people are visionaries and his possibilities are endless. If you have never blown up a cat or have turned your partner into a crispy game master, you even lived the absolute nightmare that we are currently going through to go through on the way?”

In order to support the start of the brand campaign, Pika has developed a number of Pikaffects with which users can deal with their own reality in the campaign content and the reef. Eat a rat skewer. Transform your cat toilet into a Zen garden. Arise from an apocalyptic landscape. Users can defy reality in their own content by creating topics from the start from their own.

Pika continues to expand its social video toolkit with simple ways to create content that the audience stops in their tracks. In the start of the Pikapocalypse campaign, Pika's positioning is eliminated as a leader in the AI ​​video creation of social-first AI video tasks. Your content and the world you present will never be the same.