Wait, did Taylor Swift simply use web design to fall a big Easter egg?

Even if you are not a Swiftie, you will probably know that Taylor Swift has again resumed the right to your own back catalog in response to the loss of the rights. Before each publication, Taylor Easter egg traditionally dropped in the most unlikely places and signaled the fans that something big will happen. And now it looks like Taylor Webdesign and Layout have used to send a message to which the fans have been waiting for.

The fans have been ready for some time for the publication of their last two new admissions, reputation and Taylor Swift, and could finally be lucky. An Easter egg seems to have appeared on Taylor's website – with the order of the menu of the business to formulate the initials of the American Music Awards (clothing, music, accessories and sales). There are also 12 items for a 26% discount in the shop (your next album will be your 12th and the AMAs on May 26th). For those who think this is a reach, Taylor often used numbers to send coded messages to those who know that it is on the brand.

Taylor Nation, Taylor's Social -Media team, also redesigned a contribution to X with a comment that activated letters in the text in which AMAs is awarded, which contributes to further speculation. Although this could of course only be due to the fact that the contribution itself goes around the AMAs, the fact that the fans have the indications of how strong their brand is and how comprehensive their news is for swifties – and something from which other brands can learn from.