Booking.com appointed official travel partner of NBA, WNBA

NEW YORK – Booking.com, the National Basketball Association (NBA) and the National Basketball Association (Women's National Basketball Association) have announced a multi -year partnership that Booking.com makes the official online travel partner of the NBA and WNBA.

The partnership, which underlines the commitment of Booking.com for the connection of fans with unforgettable travel experiences, will come into force for the 2025 WNBA season, which will be followed on Friday, May 16, followed by the 2025-26 NBA season, which begins in October. Booking.com is integrated on the social, digital and broadcast platforms of the leagues as well as in the regular season and after the post-season at the court.

“Our mission at Booking.com is to make it easier for everyone to experience the world – and that also includes bringing fans closer to the sports they love,” said Ben Harrell, managing director, US at Booking.com. “Thanks to our official partnership with the WNBA and the NBA, we look forward to dealing with basketball enthusiasts in the USA and other important travel markets to help you find your perfect place to stay where the game or the season takes. With the broadest selection of hotels to create the holiday rentals and a quick and easy book experience are inspired to create binding travel experiences. “

“We look forward to working with Booking.com, one of the world's leading digital travel companies, as we help to bring NBA fans around the world closer to your favorite players and teams,” said Julie Morris, head of commercial development and media at NBA. “Booking.com's seamless travel platform makes it our fans to experience the game personally, regardless of where it unfolds.”

Booking.com's cooperation with the WNBA marks its first partnership with a US women sports league because the brand deepens its investment in women's sports.

“Since the WNBA continues to reach new heights, we are enthusiastic about working with Booking.com as an official online travel partner,” said Colie Edison, Chief Growth Officer of the WNBA. “With a league that has reached more people than ever, this partnership underlines our persistent commitment to increase the player and the fan experience – and to combine our loyalty and growing fan base with supporting brands.”

During the entire partnership, Booking.com will work closely with the NBA and the WNBA to develop integrated marketing campaigns in which the fans of the league can optimally use their basketball-inspired trips.