Taylor Swift uses the unlikely design element to fall Major Oster egg – does the call come?

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Even if you are not a Swiftie, you will probably know that Taylor Swift has again resumed the right to your own back catalog in response to the loss of the rights. Before each publication, Taylor Easter egg traditionally dropped in the most unlikely places and signaled the fans that something big will happen. And now it looks like Taylor Webdesign and Layout have used to send a message to which the fans have been waiting for.

The fans have been ready for some time for the publication of their last two new admissions, reputation and Taylor Swift, and could finally be lucky. An Easter egg seems to have appeared on Taylor's website – with the order of the menu of the business to formulate the initials of the American Music Awards (clothing, music, accessories and sales). There are also 12 items for a 26% discount in the shop (your next album will be your 12th and the AMAs on May 26th). Essentially, the simple movement of elements in your website store has sent a coded message to those.

Taylor Nation, Taylor's Social -Media team, also redesigned a contribution to X with a comment that activated letters in the text in which AMAs is awarded, which contributes to further speculation. Although this could of course only be due to the fact that the contribution itself goes around the AMAs, the fact that the fans have the indications of how strong their brand is and how comprehensive their news is for fans – and something from which other brands can learn from.

The AMAS has a special meaning for her – it is the most decorated artist in the history of the program and she used the event to send a clear message to scooter brown four years ago. So there is a context to ensure a theory that something could happen in the AMAs.

This shows how liquid and reactive design can be used in different ways to create identity and to deepen branding in the eyes of a fan base or a consumer. Web design has always been a way to connect to a fan base, and although social media may have taken the position of a website that visit fans a day, it can still keep weight. Fans with Eagle Eyes will regularly deal with their social media and your website. So this is a main option to use design in a clever way.

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