The President of the AFL club, who resigned during the 'D ** K image' scandal, is “about to take a brave new step”.

The former advisory company of Carlton President Luke Sayers is hired for a rebrand after a vigorously photo scandal that took place at the beginning of this year.

The Sayers Group, a consulting organization that has offices in Melbourne, Sydney and Canberra, is now set up for a Rebrand, whereby the company is now being referred to as the “tenet”, reports in Herald Sun.

The move should take place in the coming days, whereby further changes should also come into force at the board level.

Sayers founded the company in 2020, a year before he was appointed President of the Carlton Football Club and worked as an executive Chairman of the Sayers Group.

The father of four years had later said that he would take some time from his role at the Sayers Group, but at the time of writing it is still listed as chairman of the company on his website.

It is now understood that Sammy Kumar, a founder, will leave his position as Chief Executive Officer from the company.

In an interview with the financial review, Sayers and Kumar said that the company's new identity was to re -position the company and strengthen its long -term focus.

“It is the right time to promote a new identity because we switch from a start-up to an important participant in this sector,” said Sayers of the financial review.

On January 22, Sayers resigned from his role in Carlton and judged the Sayers Group after a graphic sexual image was released on his social media accounts on January 9.

The X -account of the Australian businessman had published a picture of the penis of a Mystery man on the Social Media platform.

The contribution had terminated the X report of a top figure of the female administration in a company associated with Carlton with one day.

The photo was online for 12 minutes before Sayers noticed the development and removed it.

He later apologized to his followers.

“Sorry, my account was hacked – please ignore all posts,” wrote the former PWC manager.

The married father of four children was “outraged” by the alleged attack and said Daily Mail Australia that he is now investigating what happened.

'That is outrageous. I will examine and will not leave anything to me who did it to me and my family, ”he said.

The former Footy boss was then released by the AFL after an examination of its unit of integrity, which, along with Carlton, said that his account was compromised.

“The last two weeks have been very difficult for everyone who is affected by an unauthorized social media post,” said the former club president, his resignation.

“I did not deliberately or accidentally post the picture.

“This decision draws a line in the sand.”

Despite his resignation, a club sponsor had later withdrawn from an event from Carlton.

Bupa canceled his name rights for the RUN for Respect event of the club on February 2.

Although the healthcare company said they would continue their relationship with Carlton.

When Sayers announced his resignation from the AFL club: “The leadership of the Carlton Football Club was one of the great honors and privileges of my life,” he said.

“I leave that the club is in great form and with my deepest gratitude for his understanding and support.

“I deeply regret that other people, including my family, friends, colleagues and football club, have been involved in this matter.”