YouTube uses Gemini to put ads in the videos that are most important to them

During his “Brandcast” this week, YouTube revealed a new strategy for inserting ads in videos that KI will use to bring these ads into the most important parts of a video.

Each video has points that require the greatest attention, with the audience often jumping directly to this section or going shortly afterwards. These points would also be the most ideal place to show an advertisement and have the greatest reach. That is why YouTube introduces “top points”.

In a post, YouTube explains that this new ad product is inserting into a video at the point Only After the audience is “most committed”. In a demo below, YouTube shows this as moments immediately after a suggestion. Gemini is used to determine “peak” parts of the video and add the display directly afterwards.

We have also announced Peak pointsA new product that was built with Gemini and identifies the most important or “highlights”, moments in YouTube from popular content to place their brand where the audience is most committed.

These ads will not appear from the look while These decisive parts of the video, but better after them. If at all, this could be a good thing, as it reduces the possibility of an ad, as it is very possible today.

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There is still no word about when this new ad product will penetrate for users, but it seems likely enough that it will be received earlier than later.

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