Mover & Shakers: Bergtau, liquid death, meals on wheels and more

In the pitch room

American honey whiskey selected Somewhere As a creative agency of the recording.

Checker's drive-in restaurants called New Engen As a digital marketing agency from Record.

Everbowl selected 5WPR as his agency of the recording.

Olive garden called Havas Media North America as his agency of the recording.

Turtle wax selected Msq As a global media agency of the recording.

Industry news

explosion started its expansion to North America and opened his first US office in New York City.

The Harlem Globetrotter depicted M+C Saatchi group North America In preparation for the 100th anniversary of the basketball.

project merged two of his agencies, Shoptology And Motifin which the former is integrated into the latter under the name motif.

Quad terminated a partnership with Vistar Media To automate the circuit for the in-store-Connect solution of the former via the display server of the latter and the delivery platform of the latter.

Agency reach was mentioned as worn -out Tiktok Creative partner for the marketing partner program of the social media platform.

Stone IAS announced his rebranding and changed his name Stone.

Tara Media terminated his integration with Triton digitaL Expansion of programmatic audio advertising for the purchase platform of the former.

Territorial Hosts a webinar called Ki, as Ki can learn on May 28th, to love your brand to discuss how growth can be activated by considering bots as a brand stakeholder instead of only tools.

On the way

Barkleyocrp promoted Katy Hornaday CEO and Nate Swift President.

Callrail promoted Laura Beussman to CMO.

Sewer factory greeted Kevin Gentzel As President of America.

Fandom promoted Todd Nash To GM, fanatic and committed Scott Cherkin As GM, Fandom Media, Caroline Mendes as VP, customer partnerships and Jeffrey Turner as VP, product management monealization.

Storm called Sanjeev Gosain As Chief Operating Officer.

Hanson Dodge appointed Angie Rothen As Chief Technology and Security Officer.

January digital promoted both Chris Berg And Jeremy Ekes to VP, customer strategy and services.

OneCreen.ai greeted Megan Fowkes as Senior Solutions Architect of Partnerships.

pack rented Ross McNab as Chief Revenue Officer and promoted Sunava Dutta Chief product officer and Zoe LU to EPP and GM, Helium 10.

project called Marc Cracco As Chief Information Officer, Ed Scott As Chief Operating Officer and Lionel Curt As managing director Project EMEA.

Sibling added James Coton To his list of directors.

Forever

Every year for his property program, Lamar advertising Select a non -profit organization that work and donate millions of dollars with digital advertising table media. This year the advertising companies selected outdoors Dolly Partons Imagination LibraryAn organization that gives children free books from birth until they go to school. Next year, Lamar Advertising will donate 2 million US dollars for the fantasy supplementary library to raise awareness of his mission and to work with the organization of community events and initiatives.

https://www.youtube.com/watch?v=Z2HB-Iigloo

For older Americans month, Meals on wheels America Started his campaign in the queue, which was submitted to the universal frustration of a call to fix the senior hunger and isolation. The one -minute spot created with the agency Public Inc.Shows domestic seniors who dance to the music that takes place as soon as their calls are put on ice.

Brand Buzz

Dr. Squatch And Liquid death Revived her cooperation with the return of his popular soap -dirt -caterer, which was sold out in a week when he was introduced in November 2024. The companies also released a new bar of soap called Grime Reaper, which was made from sea salt, pumice and blue agave extract and with the scent of the lemon ice cream by liquid death.

Fashion house Mcm Cooperation with the Streetwear retail dealer Snipes Do Miami to publish a collection of a limited edition. Inspired by the city of Florida and plate producers DJ KhaledThe lively clothing collection is a mixture of luxury and streetwear. The companies also organized exclusive and open events (on May 9th and 10th) in We The Best X Snipes Miami Flagship Store.

https://www.youtube.com/watch?v=jgtbvdzzawg

To celebrate the logo update, Bergtau Offers fans a permanent opportunity to become part of the redesign. Until May 31, those who have a tattoo of the old Mountain Dew logo Starlight tattoo Studio in Mandalay Bay. The soft drink Company has also teamed up with the fashion brand Thickies Publish work peak shirts with the new logo.

https://www.youtube.com/watch?v=GS-JQNTUXVS

For the national grill day (May 16), Pepsi Invited to various family meetings outdoors. In the 60-second position, a group of BBQ crasher weddings and grills infiltrated, with packs leaving Pepsi behind (and throwing out a pack of Coca-Cola). The brand also published a 30-second version in Spanish.