The global retail congress: Digital specialist emphasizes the importance of protecting data

Cyber ​​attacks have collected headlines worldwide in the past few weeks and Dior has become the youngest victim, while the WOBSTORE operations from M&S remain crippled in Great Britain.

At the World Retail Congress in London this week, Rolf Schumann, CEO of Schwarz Digits, emphasized the German specialist for digital sovereignty that European retailers have to protect the data in this uncertain world.

He spent a strong warning to the delegates at the event and said that European data has never been attacked. In view of the M&S-Ransomware attack of the last month, which has lost ten million income to the retailer, he said: “What we see around the world is a loss of the rules because it was a rules.” He referred to Russia and North Korea as ransomware centers.

And although there is no evidence that cyber attacks have caused the recent Spanish power failure, he said that “infrastructure, our digital and physical infrastructure is attacked, only Spain. We have to understand what the new currency is. Data is the oil of the 21st century.”

The fact is that malignant actors target national energy suppliers and showed the Spanish power failures the type of devastation they could cause for both consumers and companies.

When he underlines the risk of retailers and thus the risk of their relationship with their customers, he asked European companies to tackle their “homework in the back office” and to emphasize the use of cloud, data protection and cyber security as basic columns of data strategies.

While the large amount of data that keeps companies are susceptible to them, it also offers great potential. When he spoke about AI, he said that data is the “fuel of the future” and “who has the data the knowledge”.