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Pay attention to Apple: Chatgpt is the list of the most valuable brands in the world.

Pay attention to Apple: Chatgpt is the list of the most valuable brands in the world.

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Try it, as you might be able to, brands cannot take a bite of Apple.

Kantar Brandz, a company for marketing data and analyzes, published the annual ranking of the world's most valuable brands.

The global market has survived storms in the past, but the volatility, which was caused by the Covid 19 pandemic and the shift in consumer expectations in the past five years, has been rattling. The ongoing tariff discussions between the United States and other countries have added a further layer of uncertainty. While some companies took pressure, others dampened in advance.

The list of list for the fourth year in a row is Apple with a brand value of about $ 1.3 trillion. According to the cantar, this is an increase of 28% compared to 2024.

After the fall of Jeff Bezos' Amazon in 2022, the Tech -Riese continued to dominate the list, while Google, Microsoft and Amazon for the second, third and fourth place. Under CEO Tim Cook, Apple managed to ward off international competitors such as China's Huawei and South Korea's Samsung.

Another outstanding inventory on this year's list is Jensen Huang's Nvidia, in which the brand value rose by 152% compared to 2024. The chip maker, who, after announcing a contract with a Saudi Arabian tech company, reached an assessment of 3 trillion US dollars, appeared in 5th place on the list.

Here are kantar's top 10 most valuable global brands:

  1. Apple
  2. Google
  3. Microsoft
  4. Amazon
  5. Nvidia
  6. Facebook
  7. Instagram
  8. Mc Donalds
  9. oracle
  10. visa

Kantar's report also emphasized some “newcomers”, the brands that made their debut on the list.

Chatgpt was the highest newcomer to 60th place and reached 25 places in front of the Financial Service Company Stripe and 26 places in front of chipotle.

Here are the seven top newcomers:

60. Chatgpt
85. Strip
86. Chipotle
89. Booking.com
95. Hilton
97. Uniqlo
99. Doorash

Martin Guerrieria, head of Kantar Brandz, said that brands have to differ more than from competitors to stay over water on the global market.

“The dominance of brands such as Apple, Instagram and McDonald's underlines the power of a consistent brand experience with which people can relate and remember,” he said. “The dramatic rise of Chatgpt shows how a brand finds fame and the company can influence to the extent that it changes our daily life. But with accelerating generative AI competition, Openai has to invest in your brand to preserve its first-mover dynamics.”