Jayson Tatum Achilles injury ends valuable “Superman” film advertising

Boston Celtics Superstar Jayson Tatum's Achilles break forced a quick Hollywood beam.

An advertisement that promotes the publication of July 11th of Superhuman Last week there was his debut with the 27-year-old all-NBA player who tears down a button-down shirt to reveal a red-yellow-s on his chest after the title hero has the day free and ask numerous voices: “Who will be one for Superman?”

A follow-up spot explains that Clark Kent Kent is pursuing his duties to observe the NBA playoffs.

The commercials have already received mixed reactions online, as they were 2-0 deficit in a second round with the New York Knicks. Now they are gone. The campaign was suspended for an indefinite period after the long -term violation of Tatum, according to a person who was familiar with the decision.

From his first appearance on May 5th to his last run during one To the horn According to ISPOT, the advertisement received 37 million impressions in 185 performances for an estimated media value of $ 495,000 on Wednesday.

Film hoops-crossovers have become a common tent pole of the NBA playoffs when they lead to the summer blockbuster season, even though the violation of Tatum spends the risks to bind advertisements to a single star. It is not unusual for such areas to be drawn after serious injuries. Warner Bros. Discovery released a new one on Wednesday Superhuman Trailer for the film as part of the year of the company to increase advertisers. This place – which was running during the In the NBA On the TNT later a day, it will probably have a severe load in the coming weeks. The creation of superhero films costs up to 200 million US dollars, whereby marketing is also expanded over 100 million US dollars.

Warner Bros. Discovery boss David Zaslav “really gathered the entire company behind Superman for this summer,” said Peter Safran, co-chair of the DC Studios The Hollywood reporter At the beginning of this year.

WBD refused to comment. The representatives of Tatum did not answer a request for comment until the time of the press.

Tatum's WBD Autons included the collaboration of Nike, who produced a few of Superman topics for Tatum at the beginning of his playoff.

His injury will probably limit his ascent among the best paid players of the NBA. He earned around 14 million US dollars in confirmations in 2024, so loudly SportsCalculations, good for the 11th among the NBA players and the 14th among all American athletes. Tatum will still earn $ 54.1 million from the Celtics next season, although he previously said that he saves the entire NBA contract proceeds, while only spending what he brings in as part of a deal with his mother outside the driving. Beyond Nike, Tatum was seen for Gatorade, Google and U -Bahn.

Now it seems that someone else has to fill Superman's shoes on both the square and on the advertising trip.