Amazon extends “Shop the Show” to Prime Video to 1.3K title

Amazon creates more content in prime video shopping exchanges and extends its second-forming mobile experience “Shop the Show” to more than 1,300 titles in the USA.

Amazon announced the move on Wednesday, which was created with a fan and viewer behavior taken into account, so that users search products in connection with the program that they look at for Prime video by searching the show in the Amazon Shopping app.

The implementation of Prime Video differs from TV content that can be collected on the screen, since they do not contain any input requests or interactive functions on the TV screen. B. rotating product carousel, QR codes or other mechanisms used for a copable television and T-commerce. Instead, Amazon has integrated hubs with products that are inspired by original and licensed content in Prime video in its massive online shopping platform.

Amazon does this as a non-printed way of shopping items that are inspired by television programs and films, while at the same time the consumer behavior is aligned, and most tends to use more tasks and use a mobile device while it shows television content and at the same time interest in products that are seen on the screen.

The so-called shop The show feature is now available for selected licensed as well as for original television programs and films on Prime video, including Barbie, the boys, Fallout, common girls, Pfotenpatrouille, Star Wars And In summer I got pretty as well as live sports such as NFL, National Women's Soccer League, Nascar.

For example by searching for “Shop the Show” after the film Evil In the Amazon Shopping app, a variety of results such as brand board games, T-shirts, sleep masks, magic bars and other title-specific goods are set up, while a shop hub has not been written for the title edge America's test kitchen has about a dozen product results for kitchen appliances and tools. For content such as sports, users can shop for sports themselves or according to certain live events. For example, NASCAR can “shop” NASCAR TEXAS Praxis & Qualifying Race on May 3 and by drivers who take part in this race to get product results for fan-specific equipment (as well as a clickable symbol for port users for sports programming even in the prime video mobile app).

“At Prime Video, we are always looking for ways to invent, simplify and improve the experience of our customers,” said Michelle Rothman, VP of the purchasing video, in a statement. “The magic of the shop that the show is on the show is the ability to enable customers to buy products in connection with what they are watching without exchanging their viewing experience.”

When announcing the expansion, Amazon cited the knowledge of the consumer survey of the market research company Russell Research, which supports the idea that consumers are interested and purchases based on articles that they have seen in TV content.

Here are the statistics Prime Video Called:

• 94% of adults have searched, bought or shop through something they saw on TV.
• 89% of the spectators who are inspired for shopping begin their search on the same day – often immediately after observing.
• 81% of the goals of adults have made a purchase that was inspired by what they saw. This includes clothing, the most common category.
• 76% agree that they would buy more if it were easier to find products on TV or in films.

Research by others also supports the trend of viewers who are looking for products from TV content, and consumer behavior to deal with a second screen such as a mobile phone on television.

LG Ad Solutions published a CTV report at the beginning of this year, in which a whopping 95% of CTV viewers on television with more than a quarter of multitaskation that you always watch multi-act of 8% yoy when watching TV. And as they tasks several times, 44%said that they shop online.

In addition, it was shown that with LG -TV users many products in the content of the streaming streaming streaming have taken after many TV ads have seen streaming, including the search for a product (39%), a visit to a website (38%), buying an article (21%) and discussing a product with family or friends (20%).

Purchasing televisions are interested in several streamers and explore in different ways.

Some create ads and content for streaming streaming with interactivity that are equipped with new formats and technologies, such as that of Kerv Interactive or rotating retail product carousels, among others from Brightline.

NBCuniversal is one of the company purchases for programming in the programming itself. The Peacock SVOD of the comcast company owned ComCast previously injected elements from selected series episodes from Bravo, including a former pilot with walmart. Then there are some like free streamers that have delivered a mobile shopping experience on the second screen for the spectators to browse and buy products from the original titles in cooperation with Shopsense AI. Paramount Global and Televisaunivsion also depicted Shopsense Ki to support a copied experience through programming through mobile storage fronts on the second screen.

With its massive e-commerce shopping platform and the status of a leading streaming service with Prime video, Amazon may be best positioned to achieve the marriage of content and retail.