Mexico, Mrbeast for alleged Maya Tempel -Video -lasting last to sue

The National Institute of Anthropology and History (Inah) announced that it would submit a civil lawsuit against Full Circle Media, the company that relates to MRBeast's video productions regarding video productions. The Mexican government and Inah apply for compensation from MRBeast because they allegedly violate rotating conditions, including the use of the video to advertise commercial brands without the necessary permission.

The controversy revolves around a video of Mrbeast entitled “I have 2,000 years old temple”, which was released on May 10th. The video was viewed around 60 million times and shows that he explores old Maya cities, including Calakmul and Chichén Itzá. In the video, Mrbeast and his team are entered in restricted cultural commitments, including claims, “places that are not accessible to the public” that have drawn criticism.

The Mexican authorities question scenes in the video that contain computer -generated graphics that indicate that he landed a helicopter on a pyramid and enter restricted areas for the cultural heritage. The Inah reacted negatively to the video of MRBEAST in order to request compensation and a public withdrawal due to the non -compliance with the conditions for the filming permits, including the use of the video, in order to advertise commercial brands without any necessary permission.

“The legacy of the nation, which is naturally public, cannot be subject to the exploitation of commercial companies,” said Inah. They emphasized: “We will make damages for the inheritance of all Mexican citizens for the purpose of private profit.” The Inah also found that the approval for Circle Media “has not approved the use of the image of the archaeological website for the advertising of commercial brands for private profits”, as stated by Claudia Curiel de Icaza.

Claudia Curiel de Icaza, The Mexican Minister of Culture, Criticized Mrbeast's Video, Sting, “It has Damaged the Importance and Sanctity of our Archaeological Heritage,” And Announced That “There will be sanctions,” Emphasizing that “Commercial that Diminishes the Value of the Archaeological Sites Will Be rejected, “According to Prensa Libre. The controversy attracted attention to the attention of Mexican President Claudia Sheinbaum, which applied for the conditions under which MRBeast had granted access to the archaeological sites. She explained: “Apparently he had a permission of the Inah. Now the Inah has to explain under the conditions which approval has been granted. And if the approval is not observed which sanctions are pending.”

https://www.youtube.com/watch?v=-4gmboyqje

In the video, Mrbeast Snacks promotes his company and calls her “Maya-lined” and presented a new chocolate product after the tasting of traditional Mexican food. The Inah expressed concerns and said: “We have not approved the use of archaeological location pictures for commercial brand advertising” and condemned those with commercial interests that exploit archaeological sites.

Some residents in Chichén Itzá were uncomfortable with the situation. The tour guide Jose Elias Aguayo said: “Restrictions and regulations should apply to everyone: domestic tourists, foreign visitors and US home” and added: “Rules should apply to everyone; nobody should receive privileges.”

Despite the criticism, Layda Sansores, the governor of Campeche, defended Mrbeast and said that during his visit he acted responsibility and respect during his visit to the archaeological zone of Calakmul. She wrote: “We are deeply grateful to Mr. Beast that we visited Calakmul and shared the size of our Maya culture with the world. His presence created a direct economic spill for the local communities and a global range of tourists. He did not calculate a single peso.”

Mrbeast, whose real name is Jimmy Donaldson, is the most popular YouTuber in the world with 395 million subscribers on the platform. He achieved popularity with videos in which he experiences difficult or unusual situations, and his content often contains stunts and non -profit actions.

The Inah made it clear that, although they granted the permission to film at the archaeological sites, but had no permit to monetize the content or use it for advertising purposes. Approval for Circle Media has not approved the publication of incorrect information or the use of the image of archaeological locations for private profit protocols.

The Mexican authorities have been working on the protection of the cultural heritage and against cultural appropriation, including actions against fashion companies, which copied indigenous patterns. “The interest of young people in local cultures is gratifying, but this interest cannot be used for personal profit,” said Inah.

The Inah submitted an official complaint about Mrbeast's video, in which it was found that only an approval of the type was documented for the shooting. They condemned the use of pictures for commercial gain and emphasized that the cultural heritage should not be exploited for private profit.

In response to online appeals, the Mexican President Claudia Sheinbaum confirmed the need to clarify the Inh regarding the approval conditions and compliance. Mrbeast has not commented on the submission publicly. The video continued to collect views and more than 60 million on YouTube.

The article was written with the support of a news analysis system.

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