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Kim Soo Hyun is about 10 billion KrW damage to the global brand in the middle of Kim Sae Ron Skandal. know more

Kim Soo Hyun is said to be at the center of an upcoming legal dispute with Taiwan 7-Eleven. The brand is supposedly preparing to submit a lawsuit in which compensation is required after its continued participation in a top -class personal controversy.

According to several media, 7-eleven Taiwan invested in an expansive confirmation campaign with Kim Soo Hyun. They have dropped to his popularity to promote consumers' commitment. According to reports, the project contained an exclusive series of goods such as coffee, packaged foods, collectibles and souvenir objects – everything branded with its image.

The brand had also planned to hold a large public festival event at the beginning of March. Kim Soo Hyun should personally appear as an official ambassador. When the controversy about his alleged relationship with the reinforced actress Kim Sae Ron went, the company abruptly stopped the production and advertising activities. The entire campaign was scrapped before it could even start.

According to reports, the financial damage is considerable. Taiwan's 7-eleven is said to have suffered a direct loss of around 4.6 billion KRW (around $ 3.29 million) by canceling the production and event planning of products (around USD 3.29 million). In the event of additional losses such as throws away shares, logistics and lost advertising expenditure, the estimated loss of 10.6 billion KRW (approx. 7.58 million $) reaches a total of 10.6 billion.

Despite the widespread reports, 7-elves Taiwan has not published a official public explanation in relation to the matter. If the lawsuit is submitted, the lawsuit Kim Soo Hyun's fragile public reputation could continue to make it more difficult and significantly influence its future confirmation prospects abroad.

In the meantime, this is not the first report of commercial brands that cut relationships with the actor in the face of the scandal. At the beginning of this year, several South Korean companies reported reported advertising with Kim Soo Hyun. Some brands are also said to have requested financial compensation, the total damage within Korea was estimated at around 6 billion KRW (approx. 4.29 million USD).

The controversy started months ago. The accusations spread that Kim Hyun was in a secret relationship with the late actress Kim Sae Ron in her years. The allegations were driven by the Garosero Institute YouTube channel. In response to this, Kim Soo Hyun has severely denied all the accusations of a problematic relationship.

However, the continued release of audio clips, insider claims and alleged testimony has heated up public interest and skepticism. Most recently, Kim Soo Hyun submitted an additional formal complaint against Garoseros Kim SE UI and the bereaved by Kim Sae Ron. He accused her of defamation and spread false information with malicious intent.

Read too: Was Kim Sae Ron's voice invented to claim the middle school with Kim Soo Hyun? Lee Jin Ho contains contradictions

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