NBA starts the “unforgettable awits” campaign before the 2025 before the 2025 final

The NBA has debut its new “unforgettable awits” campaign to build the anticipation for the NBA final in 2025 presented by YouTube TV. The campaign streams on all NBA social platforms and the NBA app and captures the heir and the emotional power of final history.

The spot sets Nat King Coles timeless “unforgettable” and shows legendary final moments – from the legendary block of LeBron James 2016 to the warm hug between Kobe Bryant and Shaquille O'Neal in 2000. Everyday fans will also remind these moments and the viewers will create the permanent effects of the finals and the audience.

The celebrity fans Kevin Costner and Mindy Kaling join the tribute and bring humor and nostalgia into the campaign. Costner Ahmt Magic Johnson's “Junior Sky Hook” on the set, while Kaling Stephen Curry's “Night, Night” celebration channeled with her father during a ping pong game.

“The next chapter in NBA history is written in the final,” said Tammy Henault, Chief Marketing Officer from NBA. “This campaign captures the excitement and anticipation of what lies in front of us and celebrates the stars that have risen in the past.

The campaign is carried out worldwide television, digital, printing and outdoor houses. The NBA final 2025 taps on ABC on June 5.