What was in the Priwine Hong Kong 2025 trend?

From mood produced in Hong Kong to the Indian rice wine and the rise of international bubbles, Eloise Feilben breaks off the hottest trends of this year's Prowine Hong Kong Trade Fair.

Look locally

In a region with such a long history of trade with high-end wine and pirituos, Hong Kong only has its own gin distilleries: two moons Distillery and the Hong Kong Craft Distilling Co. Nevertheless, the two local producers wanted to show what Hong Kong can offer the craftsman world, although through completely different approaches.

Two moons, Hong Kong's first gin distillery, which was launched in 2019, focuses on the production of gins and currently has three aromas-sine typical dry gin, a Calamansi gin with citrus fruits and a herbal tea buyer that has five flower-tee-diast.

The aim of the distillery is to celebrate Hong Kong by using local flavors, and co -founder Ivan Chang makes sure to select the right ingredients to reflect the best of the city and the brand. He explained that the team looked at a bubble-tea-inspired gin when looking for a fourth taste, but ultimately did not decide on the image of the distillery. Khang said that he was still looking for a fourth expression that he was still confident that “the path will somehow collapse”.

For the Hong Kong Craft Destilling Co, experimenting with taste is in the heart of the brand. Nic Law, the company's co -founder, explained that all flavors, similar to two moons, were inspired by Hong Kong. The difference is therefore in the execution; The Hong Kong Craft Distilling CO focuses more on Mixology, offers the on-trade cocktail barrel and experiments with aged gins.

Law said the fun was to be able to play with the gins and experiment with the aromas of Hong Kong – everything from soy sauce to a variety of vinegar – to “do something out of the city like us”.

Speak cultural traditions

It was not just a company based in Hong Kong who celebrated their roots at this year's ProWine Hong Kong. Dr. Dipankar Laboratories is a company based in Assam that produces Indian rice wine.

The company, founded in 2021, does not have to bring any of its products onto the market, but is preparing to debut his rice wine, apong, inspired by the traditional drink of the Missing people. Traditionally manufactured with 108 local herbs and spices, the team combines 25 herbs in their products behind the new brand to bring this local tradition into the world.

Chinese drinking trends: Is red really dead?

According to the Prowine International Business Report, which was introduced on the first day of the fair, the red wine on the Chinese market will probably continue to decrease, which reflects a larger trend that can be felt all over the world.

“The second wine wave in China is less about red wines that had driven the first wave 10 or 20 years ago,” said Professor Simone Loose, head of the Institute for Wine and Beverage Service Research at the Geisenheim University University in Germany, which was headed by the study.

In fact, the dominance of Rotwein in China ends, as confirmed in a panel discussion by Prowine Asia Marketing and Communications Director Renee Zhao.

Xing Wei MW, one of the three wine masters of China, who has one of the discussion participants, said that when looking at the drinking trends in China, everything is about “new consumer courts, new consumers, new products”. The reason? “Because the old one is dead”.

Is white wine the right wine?

When red wine comes out, what is then replaced? Well, lighter styles and quiet and sparkling white wines take up a larger part of the market share.

In the panel discussion, the potential of white wine on the Chinese market was emphasized when the producers use a growing number of new consumers.

“In the past, as we all know, China is a market that traditionally preferred red wine,” said Vino Joy founder Natalie Wang. “I think a large driver of growth and trust is the comeback of Australian wines and also the rise of sparkling wines and white wines that are driven by real growth of the consumer base,” she said.

Wang explained that white wine is only 10% of the consumption on the Chinese mainland, but this is actually a “significant increase compared to a few years ago” and is probably increasing.

Sparkling wine for everyday life

According to the ProWine International Business Report, 41% of the producers and 34% of specialists await China in the years until 2027.

When this new generation of Chinese consumers enter the market, their approach is developing to drink.

“The experts see opportunities for everything that sparkles, light, aromatic [and] easy to drink, ”said Dr. Loach. This also means that the wines that have been considered wines for special occasions in the past become part of everyday consumption habits.

Wang said about the changing trend: “I think [and] Drink wine and drink wine not only for special occasions, but also for the average daily consumption. “

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