Channel 4 takes video content for the Spotify

Channel 4 has announced that it will be the first British broadcaster to bring video programs to Spotify, whereby the content is available to the audience from this week.

The programming of Channel 4.0, the digital platform, is made available to all Spotify users in mobile and desktop app.

Channel 4.0 content that will soon come to Spotify will include Minor problems (Wall of entertainment), Hear me out (After party studios) and Secret sauce (Acme Films & Wall of Entertainment).

Canal 4 was previously a pioneer for the start of TV programming on Snapchat in 2018 and in 2021 on Tiktok. In 2022, Channel 4 was the first broadcaster in Great Britain to complete a deal to distribute long -form contents on YouTube.

There are around 170 million monthly podcaster listeners worldwide on Spotify, a 12 -fold growth since 2019. The video continues to accelerate Spotify, whereby the consumption of video podcasts in Great Britain has increased by more than 95% compared to this year. The Spotify partner program was launched in Great Britain in January to help the creators to monetize their video and audio podcasts on Spotify.

Alex Mahon, CEO of Channel 4, said: “Gen z watch videos on many digital platforms and on channel 4 Heartland and Spotify is much new. We go there. This new first of his friendly approaches brings Channel 4 content in another place where people are already humans. It is another first of Channel 4.

Roman Waschernmüller, VP of the Podcast company of Spotify, said: “We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with a new and loyal audience. The video consumption quickly grows on Spotify, and our platform offers the perfect space for channel 4, to build its reach, even build stronger relationships and increment to achieve. ” The relief. “The relief.” The runs. “The runs.” The unsuccessful of the incremental. “Succumb.” Succumb. “Succumb.” The unsuccessful of the incremental. “Experiences.

Jon Creamer

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