“Stop the Beauty Test” by Dove is in trend again after two years

Last updated:May 20, 2025, 18:22 is

An old Dove campaign entitled “Stop the Beauty Test” makes the round on social media and for the right reasons.

In a world that is obsessed by filters, fairness creams and perfect figures, a mirror of society was taken over again, and everyone makes everyone look a little closer. An old Dove campaign entitled “Stop the Beauty Test” makes the round on social media and for the right reasons. The advertisement was originally published two years ago as part of Doves Push on the challenge of toxic beauty standards. The ad has reappeared and led to renewed discussions about the unrealistic expectations of young girls, especially in India.

The campaign videos immerse themselves in reliable, real scenarios in which young girls are judged and “corrected” to fit strict definitions of beauty. A scene shows a 16-year-old girl with a dark complexion that is interrupted during her studies so that her mother could apply a Haldi Besan face pack to lighten her skin tone. Another shows a 12-year-old girl who “inhale” and “breathe” in a tailor shop and forces her to literally shrink to look slimmer.

Next, a 17-year-old girl with naturally curly hair had brushed her directly from her grandmother. At another moment, the mother of a 13-year-old girl covers her acne with a hair edge before going to school. In another scene, a teacher removed the glasses of a 13-year-old girl before a school performance and says she will look “better” without her.

Sting these moments because they are true. They reflect the small but persistent possibilities of how the company imposes their version of beauty young girls imposes at the expense of their self -esteem.

The campaign ends with the girl using her glasses again. She does not smile to the consent, but to be precise who she is.

Check out the original advertisement:

The advertisement was recently redesigned on Instagram, where it has already been viewed over 3.7 million times. The capacity signature was: “The report made the company hard.” “Beauty is indoors, not in appearance,” it said.

A user commented: “The relatives and people nearby should also stop the base of the body, they don't know how to welcome them.”

Another wrote: “I am glad that my mother never did it to me.”

Someone said: “I still remember my childhood days how my uncle compared me with the beauty of his daughter. Now I am an independent woman and made my parents so proud of my achievements.”

“They are all so beautiful in every respect,” says a comment.

A user wrote: “Push these beauty standards. Be it, be trained, be financially independent, enjoy life, smile and take no stress.”

A few days ago, Cadbury Dairy Milk dropped a nice advertisement as part of her campaign “Kuch Accha Haaaye, Kuch Meetha Hoaae”. The ad begins with a group of women who chat in Hindi when a new neighbor from Chennai joins them. A woman, Vimla, switches to broken English so that her new neighbor does not feel excluded. “Sorry, my English … small, little,” she says. The Tamil woman, which was touched by the gesture, replies: “Little, Little but very cute”.

Location :

Delhi, India, India

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