Who is Paige Williams (also known as P.Louise) and what is the assets of the make-up entrepreneur?

Paige Williams is the founder and CEO of P.Louise, a viral beauty brand and make-up academy.

After building her kingdom from scratch, she has secured her place as one of the richest 40 under 40s of the nation on this year's rich list.

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Who is Paige Williams?

Paige was born by a 16-year-old mother and grew up on a council in Manchester. He spent most of her childhood taking her mother about her five brothers and left the school without qualifications.

Although your brand is now known for Scroll products such as your bestseller rumor base, Paige Paige started as a part-time job at the age of 20, who worked as a freelance bridal artist and trains others alongside a retail job.

When she tirelessly built her academy – often worked for 17 hours a day, they noticed gaps in the beauty industry.

“I used these products every day and saw so many missing items,” said Paige in an interview with Grazia. “The costs of many products were also incredibly high.”

“In addition, the base of the eye that I used every day was set – so I created my own. And that is the P.Louise base that you see today.”

In her nine years in the business under the name P.Louise, she gave rise to success.

Since these modest beginnings, which earn less than 600 GBP per month at Selfridges, in Selfridges, which now accumulated 31, a net assets of £ 100 million.

The story behind the P.Louise brand

On 2018, Paige – equipped with years of experience as a makeup artist, her recently created eyelid shade and a loan of £ 20,000 from her grandmother – created the p.louise brand, as we know it today.

In its first financial year, the brand brought impressive £ 6 million – and in 2024 the mark broke records by making £ 1.5 million in a Tikok shop in just 12 hours.

Now P.Louise has a home office, a café and a shop in Stockport -everything in the same pastel pink colors and bizarre barbie -dreamhouse styles that can be seen in the packaging of every product.

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“I switched from the council to a cosmetic kingdom,” Paige wrote about her in a post Instagram page.

With her brand, which goes from strength to strength, Paige has provided affordable and accessible beauty products and returned a priority – both to their family and for those who come from similar disadvantaged backgrounds.

“I think that a large amount of the brand vision came from this place and the things I missed,” said Paige to Grazia.

“At a personal level, I almost wanted to create a childhood for myself that I never had. Above all, I wanted to create memories for people that I was never allowed to do.”

Paige not only started a six -week children who ate a free program for local families during the summer vacation, but was able to leave her hard -working mother as a nurse in the intensive care unit and give her a higher salary and higher flexibility.

“I gave her a new salary of £ 42,000 with the opportunity to work with my brothers with my brothers,” said Paige at the Daily Mail.

“It was the best decision I've ever made. It is so important to be surrounded by a happy family.”