Prime video brings new functions for NASCAR reporting with fresh functions

Prime Video brings its NASCAR reporting to a new level with an innovative partnership with Amazon this week.

An essential part of this New Deal is a function called Shop The Race, with which fans can easily buy merchandise while observing the race.

This weekend is a big moment for Prime video because it is the first streaming service that only shows a first-class Nascar race without being on regular television at the same time.

The first race shown as part of this new setup is the Coca-Cola 600, a very important Nascar event that began in 1960 to compete with the Indycar Indianapolis 500.

This race is the first of five to produce Prime Video, with technical support from NBC Sports, another company that has the right to show Nascar race.

For the first season via NASCAR, Prime Video performs several new things, including the Shop The Race Feature, the statistical analysis of Amazon Web Services (AWS) and a title song that connects Eric Church and John Fogertys song in the Bend.

The spectators can also expect that commercials see in a smaller window during the Green Flag race, thanks to a collaboration with the advertising team from Prime Video and highlight packages, which were specially made for NASCAR fans by the platform product team.

The shop The racing function is part of a bigger idea called Shop The Show, in which the viewers have to open the Amazon Shopping app and search for Shop The Show to use them.

According to Alex Strand, Senior Coordinating Producer at Prime Video, one of the great advantages of Prime Video is that it does not have the same time limits as regular televisions, which means that they can have much longer programs after the race.

Nascar plans to cover 45 minutes after the race, but this could change what happens in the race.

Prime Video also tries a new way to show commercials. During the race of green flag races, displays are displayed in a smaller window on the screen.

This means that advertisers can show their content while the race still takes place.

Full screen displays are only displayed if there is yellow or red flags. This is a designed approach to improve the experience experience for fans who do not want to miss any actions during the commercial breaks.

In addition to these functions, Prime Video also leads two new tools on the screen for NASCAR fans: key moments and rapid recap.

Important moments will go back and observe important moments from the past in the race, while Rapid Recape gives the new viewers a short two -minute summary of what has happened in the race so far.

Although the specific details of the statistics that will provide AWS have not been announced, it is expected to build on their work with Formula -1 programs and focus on things like the performance of the car and the racing strategy.

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