NBA and Gatorade add eight years for the four decades of partnership

The NBA from North American Basketball has extended its long -term partnership with Gatorade, the Pepsico sports drinks, for another eight seasons.

During the 2032-33 campaign, the brand will continue as an official sports drink and nutrition partner of the NBA and the WNBA for women.

Due to the agreement, Gatorade remains a founding partner of the WNBA and the main sponsor of the G League.

In addition, Pepsico Foods continues as the official chip of the NBA and as the title sponsor of the fan NBA All-Star Celebrity Game.

Gatorade retains the renewed deal as the longest partner of the NBA after working together in 1984.

The relationship will extend almost 50 years by the end of the new contract.

The Gatorade expansion is the second commercial business of the NBA this month after Booking.com has recently been announced as a new partner.

The NBA playoffs approach to a conclusion, with the conference finals going on last night. The Oklahoma City Thunder defeated the Minnesota Timberwolves in the opening game of the Western Conference Finals, while the New York Knicks will play against the Indiana Pacers in the first game of the Eastern Conference this evening.

Register for our daily news references!

Take your company an advantage with our leading industry knowledge.