Google Beam has finally fallen: Could it change video calls forever?

The Starline project from Google – The ambitious admission of 3D video calls of the company – is annoyed for the first time over four years ago.

With Google I/O 2025, the technology was officially renamed and started under a new name: Google Beam.

The technology aims at the fact that you feel in the same room as someone when you are in a video call, but instead of using headsets or glasses, it is based on cameras, mics and AI technology.

“Project Starline -capable remote talks that felt remarkable as in the same space without needing specialized glasses or headsets,” said Andrew Nartker, General Manager, Google Beam.

With AI, the Google Beam platform will enable a new generation of devices to help people create meaningful connections, no matter where they are. “

“The combination of our AI video model and our light field display creates a deep feeling of dimensionality and depth.”

“This enables you to make eye contact, read subtle information and build up understanding and trust as if you were face to face.”

https://www.youtube.com/watch?v=otobipmdyjc

How does it work?

It is driven by AI and not just a KI: In the heart of Google Beam there is a volumetric video model with six camera. This technology transforms standard -2d video -feeds into realistic, completely 3D experiences, so that, like the person, it is in the same room at the other end of the call.

Real eye contact, subtle information and true depth: With Light field indicator and extended AI processing enables beam natural eye contact and the possibility of reading non -verbal information. It is the type of presence that typical video calls cannot match.

Seamless integration into the cloud: Beam is based on the power supply and the Google Cloud scale, which means that it was designed for the reliability of corporate reasons. It can also integrate into existing workflows so that companies can take over it without revising their current systems.

Developed for a real connection: According to Google, the mission behind Beam is to help people build meaningful connections, regardless of the distance. Regardless of whether it is a business meeting with high commitment or a warm conversation, the technology aims to ensure that every interaction feels personally and intuitively.

The company says that it also examines the introduction of voice translation with Beam, which would make it possible to keep participants authentic, almost in real time translated conversations and at the same time to maintain language, sound and expressions.

While the technology is currently only supporting one -on -one discussions, Google will start shortly according to Google.

Who is that going?

Google has not announced any details of the price structure for Strahl, apart from the fact that it is rated comparatively with existing video conference systems.

However, they were interested in naming a number of important partners who are already on board.

“The answer to Google Beam was inspiring and a number of companies are ready to bring them to their teams, including the global organizations such as Deloitte, Salesforce, Citadel, Nec, Hackensack Meridian Health, Duolingo and Recruit,” added ” Nartker.

Having these big names on board will help increase the market presence of Beam, but the most important question for IT executives and buyers will ultimately be: “I actually need this and can I afford it?”

Gimmick or must-have technology?

UC executives are under pressure to make hybrid work seamless, and more informal, highly context-related communication could support better decision-making, the commitment of employees and cultural structure.

For example, if you have the feeling that you are in a video call in the same room as someone, it can be of great benefit when hiring employees. In the UK, one of five employees who currently worked in the National Health Service (NHS) was hired from overseas. To be able to read subtle information and to develop a more personal approach to the interview process can significantly improve this process.

Other problems in connection with well-being could strengthen remote teams in a way that cannot support traditional videos. The phenomenon of “zoom -fatigue”, which is generally tired of having to perform a large number of calls with video technologies such as zoom, meet or teams, has been well established, but the recent investigations have shown that this discomfort may run deeper.

A study published in Plos One in 2025 showed that people who were dissatisfied with their facial appearance experience greater virtual meetings. The researchers surveyed 2,448 remote workers about their satisfaction with their facial trends during virtual meetings.

The participants assessed statements that reflect their feelings, e.g. The survey also examined how often filters, avatars or image improvement instruments used and whether they hide their self -evidence during calls. The researchers continued to say that this in turn could damage productivity at work and individual well -being.

While the impact tools such as Beam are unclear in this way, hyper-realistic meetings can mean that the employees feel more pressure to behave in a certain way or to decrease the boundaries between work and personal space.