According to Kevin Evers Taylor Swifts Leadership Playbook

I recently spoke to Kevin Evers, Senior Editor for Harvard Business Review, About his new book There is nothing like that. The book Concentrates on Taylor Swift's skills as a musician and brand founder and the heights and depths with which it is confronted in both arenas. Evers says that managers can learn a lot from Swift's twenty years in public.

Evers and I talked about some of the most important attributes that quickly served as a musical legend in their promotion to their current status. These attributes can also serve them in their leadership roles both in their personal life and in their organization.

Use negative experiences to fuel them

Swift had its share in the public Tiffs with other industries. For example: Swifts many years of feud with rapper Kanye West. The Fehde began when West Swift's acceptance speech for female music video of the year interrupted in the Video Music Awards 2009. Swift addressed the controversy in her next album. Speak Now, With the song 'Innocent', on which she seems to forgive West that she has taken her microphone. But the feud was not over yet, and in the following years many claimed that Swift played “victim” in history. Swift spoke differently about the feud Call, Your album 2017, in which you directly address the feud with confrontative songs such as “Look What You” and “So we can't have nice things”. Swift converted a difficult personal experience into hits with charts on both albums.

It can be difficult to take a risk-for example, to take a next step after your presentation has been planned by a potential partner or is released by a longstanding customer. Dig deep. Take your next step instead of moving away from experience clearly. You can do it as a Swift to select the story to which you will attract your attention. Improve your craft and alchemize the negative experience.

Take what you can do, of criticism and ignore the noise

The singer/songwriter was strongly criticized to be a bad singer. A strong moment was when she sang with Stevie Nicks at the Grammys in 2010. It was completely planned for this moment and criticized fans and also by other managers in the music industry. Swift decided to work harder to improve their singing. She also doubled her strongest suit as a musician: her letter. At the time of the performance of the Grammry, Swift was already a big star. You could have ignored that criticism. However, Swift took what she could, from experience and worked on her singing while concentrating on her letter, which always distinguishes her.

You as the leader have to listen to feedback and criticism when you get better. However, do not fix the negative. Strengthen in areas where you are not strong And Double your strengths.

Go deep with true believers

One of the most important aspects of Swift's promotion to the top is her relationship with your fans. In the early days of her career, Swift spent hours after a concert where autographs signed and spoke to fans, sometimes even five hundred autographs in a single night.

Note as a guide. Take a look at your customers and customers. How can you be more than average? How can you spend additional time and attention that is interested in you? Instead of constantly looking for new customers, they give the customers who you already have, additional love and attention. They are their true believers – and their most reliable source of income.

Overduser

Taylor Swift is never revised and always overwhelming. An example: Swift's controversy with scooter brown, your former manager. Swift and Braun were publicly missing when, according to Swift, she had no chance of buying the rights of the Masters to her first six albums. Swift took the brave step to rebuild all albums. Another example of Swift's above -average delivery: the Eras tour. Swift was on tour for over a year and a half and sang music in cities around the world for three and a half hours.

It is important to remember as a leader: Even if you are at the top of your game, you do not take your success for granted. Keep looking for ways to inspire your customers and work hard to overdo it. Keep looking for ways that you can stand out from the competition.

Have extreme trust in yourself

Swift convinced her parents to move the family to Nashville as a young teenager. With her trademark and her hard work, Swift believed that she had what you needed to be successful. She signed with an unknown record label, toured relentlessly and combined with fans who were used to use emerging social media. At a young age, Swift had a supernatural faith in itself and the courage to take great risks.

Take a Swift page and ask yourself: How can you exceed the door where you want to be the most? You can always hear “no” from a customer or be handed over for advertising campaigns – but there are other ways to deal with the door and face opportunities. Become crapped. Dream of the possibilities and will then be busy. Be proactive; Have a plan for the perfect opportunity.

According to Evers, the three major lessons from Swift can learn: scaling by using the customer, remaining committed and tirelessly overloaded. Keep an attitude, “never let a customer go” and treat him with the same attention that Swift treats your fans. Evers also found Swift's anti -fragility; She can recover and even benefit from adversity – and use it to rise even higher. Managers can take over the same anti -fragility and develop despite setbacks.