Televisaunivision and Disney achieve new sales partnership

Before reporting on the Marquee football, televisaunivision and Disney achieve sales goals.

This week, Televisaunivision and Disney Entertainment announced a new multi-region sales partnership. With the deal, the US networks of Televisaunivision-inlicht, Unimás, Tudn and Galavisión-Am June 3, will be launched at the Hulu + Live TV line-up at the FIFA Club World Cup and Concacaf Gold Cup.

“We are enthusiastic to close this new partnership with Disney that our community focuses on,” said Rafael Urbina, President of Streaming and Digital at Televisaunivision, in a statement.

According to the companies, more channels, including N + Foro, Tlnovelas, Bandamax, de Película, de Película Clásico, Telehit and Telehit Música, are added to Español-Add-on for Hulu + live TV subscribers.

Beyond the channels, Disney+ and Vix will be available as a combined offer in Mexico in early June. As part of their subscription, VIX users can gain access to Disney+ access.

“This New Partnership Allows Us to Strategical Build Upon Our Current Channel Offering and Spanish-Language Content Available On Hulu + Live TV, While Providing Subscriber in Mexico with a Meaningful Opportunity to Access the Very Best of Disney's Blockbuster Films, Award Winning Original, and and Iconic franchises Alongside Televisaunivision's Industry-Leading Spanish-Language Content, Including News, Novelas, Sports, and more in one Subscription, ”Said Lauren Tempest, General Manager, Hulu and EVP, DTC intended partnerships.

The preliminary presentation of Televisaunivision was about combining brands with Spanish-speaking consumers, and the new sales agreement offers the company even more reach to do this.

In conversation with Adweek after the company's presentation, Tela Speciale from Televisaunivision AD sales process found that your company would be back in the annual advertising event next year, especially in view of the growth of the Hispanic population in the USA

“We are now 20% of the population, but the next few years will be even more,” said Speciale and added: “We will not stop until we have every single advertiser who advertises an English language that is now also supported in Hispanic.”