Why Veo3 “Photoshop Moment” from Video 1990 is: How AI will redress the brand video

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After the start of Google's Veo3 & Flow Video Generation Tool, which now contains Audio/Language, I heard of a number of people who asked about it. It is definitely breathtaking what can be done-what we are closest to in order not to be visually different from regular videos, especially to those who are now on the interruption via the average video platform on a small cell phone screen.

It is there

In the past two years we have all questioned the ability of these platforms to create really life -like video. The argument provided that there were still problems with the generations, but it was difficult to know what should be remedied and what was an insurmountable challenge when generating AI videos. With this last progress, this argument was brought to bed. For most options, it will be more or less not to be distinguished from traditionally shot videos. There is of course improvement room, but we have now seen that we will arrive there.

“Is that the death of the graphic designer?”

In many ways, this is the “Photoshop moment” of the video. In 1990, design magazines were asked with headlines:“Is that the death of the graphic designer?”or claim“Designers are ready!”As Adobe Photoshop and Illustrator, began to flood everywhere. But here we are decades later, with more than 200,000 designers thrive alone in the United States. It turns out that the technology instead of replacing all creative roles in the process.

We see the same thing now with AI-generated video. Platforms such as VEO3 enable everyone to produce short video clips with text requirements. They still take a bit of work to form a certain narrative, but the strength and the potential ability are undeniable.

Video Genai differs from Photoshop

Should we all express the “end of the filmmakers”!

I'm not so sure. Before we all say – consider this number of designers to prove that we are all good. There are some important ways of how video works differs from the functioning of Photoshop. For example, generation engines can both design and execute. Feed a simple entry request and it generates an entire video scene. They are also accessible to non-pros. Anyone who tried to use Photoshop knows that it helps to know each other. How will these platforms change the way we work with this reservation?

1. The development of the filmmaking of companies/brands

AI-generated video tools such as VEO3 will disturb the routine, highly volume, repeating aspects of the company film. Internal communication videos, simple explaners, product walk-through and short-form social videos will quickly lead to the production of AI-generated production due to massive cost and speed advantages.

High -quality, nuanced content – strategic brand films, effective storytelling pieces or emotionally nuanced campaigns – still require the human grade. Creativity, authenticity, strategic insight and deep emotional connection remain significantly human strengths.

2. The role of the filmmakers will be dramatically shifted

Traditional filmmakers will not disappear, but their roles will change fundamentally:

• From execution to the curation: Filmmakers become experienced curators and editors of ai-generated film material, forms, refined AI editions and ensure that they meet strategic goals.
• From production to strategy: The human filmmakers will increasingly be responsible for strategic supervision and will ensure the agreement with audience psychology, branded voice and complex narrative structures.

3 .. Human-oriented content status receives a premium status

Since video production with lower video production is sophisticated via AI, really creative and originals, people manufactured by humans will be noticed as a premium product. This applies in particular to the search for human stories that take space and time to tell it.

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This film that we have produced for Hilton is a perfect example that a producer is on site, meets and speaks to other people. They recognized his amazing story and were able to produce this sweet, warm film.

Brands that want to differentiate themselves with real authenticity, targeted stories or demanding creativity will continue to invest in qualified filmmakers and storytellers.

4. The market will share

Expect a clear bifurcation on the company films market:

• Video (AI-controlled):Lower costs, solid volume, speed, consistent quality, but less original.
• Premium video (humanly led):Higher budget, longer production, deeper storytelling, more emotional depth, higher strategic effects.

This split reflects what we have seen in many industries that have been disturbed from photography to music production.

5. Raw images against shiny pictures

When AI flooded the market with slim, sanitary graphics, coarse -grained, realistic films gain a new value. The audience longs for authenticity, emotional truth and the imperisable imperfection, especially when the appearance of AI production content becomes commonplace. Brands that accept the raw storytelling will stand out from the signaling of honesty and real human connection – properties that are increasingly valued in a AI -controlled world.

6. Cooperation, not replacement

Most likely, AI tools and filmmakers will work closely together. AI dealing with tedious tasks – processing versions, minor adjustments, rough cuts – while people offer strategic eyesight, emotional nuances and quality supervision. The result: a hybrid future, not dying out.

7. Price

Video Genai platforms will reduce the cost of routine company videos by automating highly volume, repetitive productions. This will significantly reduce the obstacles to the creation of content in relation to adequate quality and dramatically reduce the costs – which provides more companies, charities and organizations the powerful communication tool.

Premium storytelling and strategy-controlled video content are likely to be kept or even increased, since human creativity and emotional depth in a market are flooded with cost-effective, generated alternatives.

Although it falls outside the area of ​​responsibility of this blog, the ability of independent filmmakers, who have always been worn by cash, is a great thing to be able to produce the film of your dreams.

Conclusion: The best is still coming

VEO3 is not the death of the filmmakers, but it will change their work considerably, the skills they need, and the most creative, most curious and strategic storytellers change.

Genai is and will reduce the demand for many routine company film functions. But complete extinction? Unlikely. Instead, you can expect a quick development of the company film: less mechanical, strategic and result-oriented, human and AI workflows that interact to do better work than we could ever imagine.