Who are co -founders George Heaton and Michael Heaton?

George and Michael Heaton are among the youngest people who have created this year's rich list.

The dynamic duo is behind the luxury modes phenomenon. We know the following about the siblings.

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Who are George and Michael Heaton?

George Heaton was born in April 1993.

According to his LinkedIn, he studied graphic design at Runshaw College.

He later studied graphic design at the University of Salford and closed in 2014.

Michael Heaton was born January 1991.

It is not known whether he went to college or university.

The brothers grew up in Horwich.

Mike, 34, and George, 32, claim “two brothers from Manchester who don't really belong in fashion”.

George said with his face: “I and Mike grew up with skating, surfing and snowboarding.

“We didn't really look like everyone else in the north of England.

“Everyone had skinheads and wore training suits while we had long hair and wore oversized t -shirts, tube jeans and big shoes.”

Michael added: “We sat there and saw Scuzz and saw [the TV version of] Kerrang! – Nobody in our school did that. “

“We really supported ourselves in this look through school and college, and finally that [aesthetic] Was our brand: what represented us personally, ”continues George.

When George thought back until 2011, he had what he described as a small revelation when he studied graphic design at the University of University when he realized that the typical 9-to-5 company was not for him.

“I didn't want to do a graphic design. I didn't want this life. Our father owned his own business and I thought:” I want to be like that, I want to do my own thing. “So I started printing T shirts and selling them to my friends via Facebook.”

It didn't take long for him to transfer things to a large cartel location and brought his older brother Mike on board to master the design page of things.

George took responsibility for marketing, sales and procurement suppliers.

This early separation kept on this day: Mike is now at the top of graphics and shoes, while George leads the way to the brand direction and product development.

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Her designs quickly achieved their friends in the northeast.

Instagram had just launched and George took over the reins during the posting and the momentum began to build.

After graduating in 2014, her father urged her to officially do things and turn into a limited society.

He even marched to her with a bunch of handwritten receipts to the accountant's office.

“The accountant turned to us and said:” If, for example, you don't have 50 rims in your account, for example, this is probably not worth it, “said George.

“I had £ 150,000 on my PayPal account, so I thought: 'Do you look like this, then we are!'”

George has 284,000 followers on Instagram, while Michael has over 91,000 from May 2025.

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Neither seems to post a lot about their personal life, including the question of whether they are in relationships or not.

In 2024, however, George was seen how he kissed 31-year-old American model Ashley Moore.

What are the net assets of the Heaton Brothers?

According to Rich List 2025, it is assumed that the couple is worth around £ 122 million.

This brings them to Great Britain among the 40 richest people under the age of 40.

It was a good year for the founders of Manchester Brothers by The Streetwear Label representative, whose 180 pounds hoodies and £ 110 T-shirts were worn by Kim Kardashian, Justin Bieber, Dua Lipa and even Love Island stars.

Sales have increased by more than 65 percent in recent years and sent their assets by £ 41 million.

The couple took a total of £ 3 million of dividends.

They are not the only northern countries that have created the 2025 list.

With her beauty brand P.Louise, Paige Williams has now collected a fortune of £ 100 million from the modest background.

The other mancunian grew up on one council and spent most of her childhood helping her mother to take care of her five brothers and left school without qualifications.

When did the heats start?

Representative was founded in 2012, and the brand now has 150 specialist dealers worldwide, including Selfridges and Harvey Nichols in Great Britain.

The brand has exploded in recent years.

Representative has a modern 30,000 m² headquarters in Bolton, Greater Manchester.

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During the COVID 19 blocking, the brand exploded with online orders.

George said: “We were such a small brand at the time, but we decided to launch consistent products.

“Everyone was at home and looked at their phones and we did that every week, and we got this huge snowball from customers when many brands simply couldn't do it consistently.

“It made a new way of thinking for us and how we could run the business. Last year we handed over a record figure for ourselves and want to continue growing from here.”

According to the Manchester Evening News, George said:

“I was 18 years old when we started it, it has been a long time, but we kept our customers from day one.

My focus is on becoming a great designer and a great businessman and developing into a brand that can take forever in the fashion industry.

George Heaton

“We always had the attitude to be better and better, we nail it and then we will have bigger ambitions – the bigger you, the more you want.

“I think it's because we are as authentic as brothers and designers, everything we do is for the brand.

“The people who love the brand are like us and are so in what we do.”

Nevertheless, he quickly points out that it was not a success overnight.

“Instagram started the brand and so it grew: organic. I didn't have to pay for advertising or marketing – I didn't even know what that was. I didn't know what PR was.

“I didn't know anything about shops. We had a PayPal account, a large cartel and Instagram, and it started to stack slowly over time.”

They started the brand based on the production of their own clothes that they would wear with luxurious fabrics, but at an affordable price.

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In the next few years, the brothers juggled the university during the day and led the brand at the beginning of tomorrow and until late at night, packed orders and responded to a growing stream of followers.

Her Instagram began to win with people like Justin Bieber who was wearing her brand in the tract.

The brothers are now also known for their passion for movement and a healthy lifestyle.

You share this on Instagram and encourage your team to follow this ethos.

According to men's health, George discovered his passion for fitness during the Lockdowns 2020.

He decided to be frustrated with the boring appearance of the mainstream gymnastics, and decided to create something that matched his personal style and his relentless, ever-playing way of thinking.

The representation of the training sector, 247, was born.

It is quickly the starting point for everyone who takes his training seriously, but still want to look effortlessly cool.

He said, “It was while covid and everyone worked from home.

“I wanted to pants in which I wake up, wear, run, sit at my desk and then go to CrossFit in the evening while he maintains a look that would be exceeded all of these activities.

“It has to look great in the office and be able to join together with a shirt or a tank.”

Representative also has a collaboration with Motley Crue and Planning, starting home and beauty products.

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According to Drapers, George said that he was particularly proud of the brand's Terrier sancer, which is sold out several times.

He said: “As a creative demand for her design, he is really humble.

“Without a doubt it is the best feeling that you can get.

“The largest lesson I have learned must be the importance of patience and the importance of attempt and error.

“Everything is a process and every process tells a story.

“Every garment takes many hours to design, create and adapt before they are the last piece to live.”

George hopes that representatives will join the ranks of classic brands: “I focus on becoming a great designer and a great businessman and representation of a brand that can take forever in the fashion industry.”

From 2025, representative had a net value of 18.1 million GBP.