Genepace Creator taps the AI ​​for fresh ideas when the Chinese video game manufacturer faces the headwind

Chinese video games and American players did not mingle for decades. The US audience was receptive to all types of strange and wonderful experiences, from the Finnish game Angry birds Japanese PokémonBut from China, something from China.

That was up to Genhin effects Five years ago, five years ago, two dozen brave anime characters arrived against Monster and assumed quests.

Hoyoverse production was an immediate hit and, according to the data from Sensor Tower, deserves around $ 6.2 billion in the in-app purchases of smartphone players.

Hoyoverse, the international brand of Mihoyo based in Shanghai, had success with its fantasy games inspired by Anime. It followed Genhin effects with Honkai: Star Rail and in 2024, Zenlos zone zeroAccording to the Sensor Tower, three games that together generated more than 8.4 billion US dollars from the sale of mobile phones.

Lately, his titles have been mutual. With every new publication, the audience emigrated from Hoyoverse and the mobile income of the previous game in the two subsequent quarters.