Sam Altman and Jony Ive's Ki device teaser: Big promise, zero details

It is “the coolest piece of technology that the world has ever seen.” It will “reinterpret what it means to use a computer.” It is the “beginning of the greatest technological revolution in our lives”.

It's a soil wax And A dessert topping.

On Thursday, Openai had a nine-minute video by CEO Sam Altman and former Apple designer Jony Ive on the streets of San Francisco in one of the recent brand exercises in the recent history of Silicon Valley.

Also like the new Mystery Gizmo, which they assemble – whatever it may be – will change the course of human evolution.

It is not surprising that the Internet had a field day. “How is that not satire?” Asked a viewer. “I will be happy if the product you create that saves me the 9:21 minutes I saw that I saw,” said another. Some mocked the excessively polished production (“Chatgpt glazes too much”), other zoomed Ives unpleasant gait (“Is Jony going new to go?”), And many people focused on the bubbling preparations between the two tech bros. A San Francisco-Outlet nailed it as a “breeding role in the engagement party style”.

But while the video says nothing about the actual device, it is not entirely unique – if you know the cast of characters.

Under the direction of Davis Guggenheim (The A Unpquent Truth Guy), the video was produced with the support of Laurene Powell Jobs, who contributed to starting Guggenheim's Concordia Studio, and Ives Hardware startup from Guggenheim.

All of these factors make this video more than just a teaser – it is a coalition. Steve Jobs' Widow, The Guy Most Eager to Be the Next Steve Jobs (Altman), and one of Jobs' Closest Design Collaborators (IVE) Teaming Up to Take on Jobs' Old Company – And Beat Its Own Game, Not Just By Building A Shiny New Gadget, But Presumably Laying The First Brick In an Apple style “Family” of Ai-Native Devices, Engineered to Sync, Talk, to Maybe Even Finish Your Sentences.

What exactly is Altman and IIVES new earth -shaking product? We still don't know. Not the name, not the form, not even a silhouette. Only the word “device” – repeated like a mantra – and the promise that we somehow feel “present”.

What we are doing for the time being are nine minutes of awesome looks, ambient piano and two men on a chair who tell us that a revolution comes – while we are carefully showing nothing.