Sales growth and …

• Total turnover: RMB 4.43 billion RMB, an increase of 90% compared to the previous year.

• Minisso China Revenue: RMB 2.49 billion RMB, rose by 9%.

• Miniso overseas revenue: RMB 1.59 billion, grew by 30%.

• Toptoy income: RMB340 million, by 59%.

• Gross marge: 44.2%, rose by almost 1 percentage point compared to the previous year.

• Fitted EBITDA margins: 23.4%, around 7.5 percentage points.

• Adapted net profit: 590 million RMB with a margin of 30.3%.

• Domestic sales in the same business: Rejected by medium -sized Digit, but noticed the improvement trend.

• Sales in overseas in the same business: Solid growth in a two -year connection rate despite the basic pressure.

• New shop openings: 95 new locations in overseas added to Q1.

• Lock closings: Concentrate on the closure of shops and open up larger, more efficient.

• Dividend and share buyback: 740 million RMB in dividends paid; Share returns of CV RMB completed.

Appearance date: May 23, 2025

You can find the complete copy of the earnings call in the complete earnings call.

• The Miniso Group Holding LTD (NYSE: MNSO) recorded considerable sales growth of 90% compared to the previous year and reached RMB 4.43 billion and exceeded expectations.

• The domestic sales of the company showed a significant improvement, which shifted from negative to positive performance, especially in the holiday periods.

• Miniso's turnover in overseas rose by 30%and exceeded the upper limit of its instructions, which indicates a strong international market service.

• The company has successfully implemented a strategy for the opening of larger, powerful business, with new business achieving 27% higher efficiency compared to the previous year.

• Miniso's IP strategy was effective and successful product launches such as the ChiikaWa Lunar New Year Collection and Stitch Collections that improve the market reaction and sales performance.

• Despite the improvements, domestic sales in the same business were still with a medium-sized decline in the mid-segyle digit, which indicates the continuing challenges in the Chinese market.

• The company's operating profit margin decreased due to changes to the sales structure, with a higher proportion of directly operated shops with lower margins.

• The sales and administrative costs rose by 45%and increased with a significant increase in sales costs, which affected general profitability.

• The US market faces challenges with tariff fluctuations and requires adjustments to the strategies of the supply chain to reduce potential effects.

• The financial costs rose due to converting bonds and bank loans that affect the net profit margins and lead to a higher effective tax rate.